Senior Paid Media Manager jobs in United States
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Heartland ยท 2 months ago

Senior Paid Media Manager

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level
date7+ years exp

Global Payments is a leading company in the payments technology landscape, dedicated to delivering best-in-class solutions for businesses and consumers. They are seeking a strategic and data-driven Senior Paid Media Manager to develop and execute paid media campaigns that drive demand and customer acquisition across various channels. This role involves collaborating with multiple teams to optimize campaigns and manage a significant paid media budget for effective performance.

Credit CardsPaymentsTransaction Processing
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Responsibilities

Lead the development and execution of paid social and digital marketing strategies across multiple platforms to maximize operational efficiency of the acquisition funnel
Identify new channels, platforms, and tactics to unlock scalable and efficient growth
Serve as a strategic thought partner to senior leadership on paid growth strategy and investment decisions
Build and maintain effective relationships with agency teams and ad platform representatives to stay ahead of policy changes, feature updates, beta program inclusion and to maximize performance
Oversee the end-to-end management of paid campaigns, including budgeting, targeting, creative assets, and product prioritization to ensure effective performance
Continuously test new ad formats, targeting strategies, bidding approaches, and creatives to improve overall campaign performance and stay ahead of industry trends
Collaborate with Product, Analytics, Brand, and Creative teams to optimize conversion and improve full-funnel performance
Own digital brand strategy activation and execution
Analyze campaign performance metrics (CPM, CAC, CPO, ROAS, etc.) and provide actionable insights and recommendations to continuously improve performance and scale successful campaigns
Share regular performance reports to senior leadership, presenting campaign results, insights, and forecasts for future growth
Contribute to demand forecasts and ensure pacing aligns with growth goals for lead and closed-won targets
Work closely with Campaign Managers, Marketing Ops, CRO, Lifecycle, Data and Sales teams to ensure tight handoffs, shared visibility, and feedback loops across the funnel
Manage a seven-figure paid media budget; allocate spend to ensure cost-effective use of marketing dollars - minimizing CAC and maximizing ROAS

Qualification

Performance marketingPaid media managementData-driven mindsetB2B marketing experienceCampaign optimizationBudget managementAnalytical skillsSaaS marketing experienceAI toolsCollaboration skillsCommunication skills

Required

7+ years in a performance marketing or growth role, ideally in a high-growth B2B or tech environment
Proven track record managing multi-million dollar ad budgets across multiple channels
Strong understanding of enterprise sales cycles, multi-stakeholder decision processes, and global buying dynamics
Experience buying campaigns across multiple business lines (e.g., POS, Payments, SaaS, or similar multi-product environments)
Data-driven mindset with ability to translate insights into action
Excellent collaboration and communication skills; comfortable working across global and regional teams
Ability to translate complex data into clear, compelling insights for executive and non-technical audiences
Comfortable operating in a fast-paced, high-visibility environment, balancing strategic leadership with tactical execution

Preferred

Experience marketing complex SaaS or payments solutions to enterprise audiences
Familiarity with compliance, risk, and regulatory considerations in global payments or financial services
Familiarity with leveraging AI tools to build scalable campaign systems, automate tasks, etc

Benefits

Medical, dental and vision care
EAP programs
Paid time off
Recognition programs
Retirement and investment options
Charitable gift matching programs
Worldwide days of service

Company

Heartland

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Heartland is a fintech company offering payment processing services and point of sale systems for businesses and educational institutions.
dateFounded in 1997
location
Oklahoma City, Oklahoma, USA
people-size1001-5000 employees
web-link
https://www.heartland.us

Funding

Current Stage
Late Stage
Total Funding
unknown
2025-05-28Acquired

Leadership Team

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Asif Bhagat, PharmD
ISO Partner
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Becky Chapin
Client Partner
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Recent News

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Heartland upgraded to Outperform from Market Perform at Keefe Bruyette
2024-06-01
Company data provided by crunchbase