Bracco · 16 hours ago
Commercial Marketing Program Manager
Princeton, NJ
Full-time
Hybrid
Senior Level, Lead/Staff
10+ years expBracco Diagnostics Inc. is a subsidiary of Bracco Imaging specializing in the clinical development, marketing, and sales of diagnostic contrast imaging agents. The Digital Program Manager will lead the execution and lifecycle management of digital initiatives focused on omnichannel enablement, ensuring digital capabilities are adopted and optimized across various platforms.
Health CareHealth DiagnosticsMedical
Hiring Manager
Michaela Benemar
Responsibilities
Drive continuous process improvement by identifying and resolving roadblocks to digital adoption across multiple channels
Build scalable, repeatable workflows for omnichannel campaign execution and optimization
Track KPIs and success metrics across channels, sharing actionable insights and recommendations for continuous improvement
Engage with Marketing, Commercial Ops, IT, Global teams, and external partners to understand business needs and recommend omnichannel solutions that align with customer engagement goals
Ensure alignment on channel mix, audience segmentation, content planning, and activation strategy
Coordinate execution logistics across all functions and platforms (e.g., email, web, field enablement tools, automation platforms)
Serve as the business owner for key digital and omnichannel tools (e.g., CRM, marketing automation, sales enablement)
Partner with stakeholders to optimize use of these platforms post-launch, ensuring features are adopted and aligned with campaign goals
Collaborate with analytics and marketing teams to assess engagement performance across channels and evolve strategies accordingly
Lead end-to-end project management for omnichannel and digital initiatives, including campaign setup, tracking, and post-launch enhancements
Develop and manage project plans, timelines, and deliverables, while coordinating with vendors to ensure on-time execution and tracking budgets against planned scope
Build, manage, and optimize dashboards, boards, automations, templates, and integrations for omnichannel execution
Qualification
Required
BA/BS in a related field required
10+ years of experience in digital project management, ideally in healthcare, pharma, or life sciences
Demonstrated experience leading digital initiatives from concept to implementation and beyond
Strong understanding of digital platforms (CRM, web, marketing automation, analytics, etc.)
Familiarity with change management and driving user adoption
Excellent organizational, communication, and stakeholder management skills
Comfortable working in an evolving, ambiguous environment with limited infrastructure
Experience working with global stakeholders and remote teams is a plus
Preferred
Experience with Monday.com is strongly preferred
PMP or Agile certification
Experience with platforms like Salesforce, Pardot, Veeva, Monday.com
Understanding of marketing operations, data integration, or commercial analytics
Strong understanding of project management methodologies (Agile, Scrum, Waterfall, or Hybrid)
Company
Bracco
Bracco specializes in diagnostic imaging for the healthcare sector.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Diana Bracco
Founder, CEO & President
Stuart Mickelberg
Chief Compliance Officer & Legal Counsel, North America
Recent News
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