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Chase · 2 months ago

Product Manager - (MAP) Marketing Data Platforms

1111 Polaris Pkwy, Columbus, OH, 43240, US

Full-time

Onsite

Senior Level

5+ years exp

Chase is a leading financial services firm, and they are seeking a Product Manager for Marketing Data Platforms. In this role, you will drive product innovation, manage the product life cycle, and ensure that products deliver value to customers through effective collaboration and data analysis.

BankingFinancial Services

Responsibilities

Develop a product strategy and vision that delivers value to customers

Manage discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap

Own, maintain, and develop a product backlog that supports the strategic roadmap and value proposition

Build frameworks and track key success metrics such as cost, feature functionality, risk posture, and reliability

Identify opportunities across all CCB LOBs for modern technologies, such as agentic AI, to optimize marketing outcomes

Apply hands-on data analysis skills using tools like SQL, Alteryx, Tableau, and Excel to explore data, troubleshoot issues, and validate data integrity

Build data-driven proof-of-concepts to test hypotheses and inform product development decisions

Translate business needs into clear, concise, and technically informed requirements for epics and user stories for engineering teams

Partner with marketing analytics, growth teams, and other stakeholders to understand data needs and ensure solutions enable their objectives

Manage relationships and technical interactions with third-party vendors

Qualification

Product management experienceSQL proficiencyData analytics knowledgeData visualization toolsData manipulation toolsProduct development life cycleAnalytical skillsScripting languagesData modeling knowledgeMarketing analytics knowledgeProblem-solving skillsCritical thinking skills

Required

5+ years of experience or equivalent expertise in product management or a relevant domain area

Advanced knowledge of the product development life cycle, design, and data analytics

Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management

Strong proficiency in SQL for complex data querying, analysis, and validation

Hands-on experience with data manipulation and transformation tools such as Alteryx, Tableau Prep, or Dataiku

Experience utilizing data visualization tools like Tableau and spreadsheet software like Excel

Experience translating complex data requirements and business needs into actionable product specifications and user stories

Strong analytical, problem-solving, and critical thinking skills with a data-driven mindset

Preferred

Experience working in a highly matrixed, complex organization

Experience with scripting languages (e.g., Python) for data manipulation, automation, and/or interacting with APIs

Direct experience with data from Mobile Measurement Partners (MMPs), Multi-Touch Attribution (MTA) providers, and/or aggregated campaign reporting platforms

Familiarity with cloud-based data warehousing or data lake solutions (e.g., Snowflake, Google BigQuery, Amazon AWS)

Understanding of data modeling, schema design, and/or data governance principles

Experience working with data for A/B testing or marketing experimentation

Deeper domain knowledge within the marketing analytics or advertising technology ecosystem