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CYBEX · 1 day ago

Product Marketing Manager - Child Safety (m/f/d)

Boston, MA

Full-time

Onsite

Mid, Senior Level

4+ years exp

CYBEX is a global leader in child safety and lifestyle products, seeking a Product Marketing Manager to enhance their brand positioning and marketing strategies. The role involves defining messaging, leading go-to-market strategies, and collaborating with various teams to ensure impactful storytelling and successful product launches.

BabyChild CareConsumer GoodsManufacturingRetail

Responsibilities

Define clear positioning, messaging, and value propositions that highlight Cybex's innovation and leadership in child safety

Craft compelling narratives that connect with parents emotionally while reinforcing trust in Cybex's safety promise

Champion new product messaging, claims, and asset creation for US specific Car Seat Innovations

Lead go-to-market strategies for new products, driving buzz and engagement across retail, digital, and community channels, including media strategy and PR execution

Develop launch toolkits including training, sales materials, and digital assets to ensure consistent storytelling

Conduct competitive analysis and track market trends to keep Cybex ahead of the curve

Translate consumer insights into strategies that inform product roadmaps and marketing campaigns

Partner with brand, creative, and digital teams to create campaigns that drive desire and conversion across all parts of the marketing funnel

Ensure storytelling is consistent and impactful across all touchpoints

Equip sales teams and retail partners with compelling content, training, and activation tools

Collaborate on in-store experiences and promotional initiatives that bring the brand to life

Monitor KPIs to measure success of launches and campaigns

Continuously refine strategies to maximize reach, relevance, and results

Qualification

Product marketing experienceBrand management experienceAnalytical skillsStrategic thinkingCommunication skillsPresentation skillsPassion for child safetyCollaborative team playerCreativity