Senior Manager - Lifecycle & Growth Marketing jobs in United States
cer-icon
Apply on Employer Site
company-logo

Level99 Entertainment · 2 months ago

Senior Manager - Lifecycle & Growth Marketing

positionGreater Boston, MA
timeFull-time
remoteHybrid
senioritySenior Level
money$90K/yr - $140K/yr
date5+ years exp

Level99 Entertainment is a real-world gaming venue designed for adults, offering a range of mental and physical challenges. The Senior Manager – Lifecycle & Growth Marketing will own the player lifecycle strategy, focusing on driving repeat visits through data-driven campaigns and cross-functional collaboration.

Recreation

Responsibilities

Develop and execute a multi-year Player engagement roadmap covering acquisition, activation, retention, and advocacy
Partner with Tech to select, integrate, and optimize CDP and ESP platforms enabling personalization and loyalty at scale
Design segmentation and automation strategies across email, SMS, and other channels based on Player behavior and visit data
Lead the marketing responsibilities for loyalty and design the program with cross functional teams to define the future of our loyalty program. Own development of tournaments, programs, and the front-end consumer facing voice
Oversee paid digital strategy and execution across Google, Meta, YouTube, and emerging platforms to drive awareness and conversion
Manage media budgets, creative testing, and analytics to optimize performance and ensure cohesive storytelling across all channels
Define and track KPIs across the full lifecycle, translating insights into actionable marketing and in-venue strategies
Maintain reporting dashboards and drive continuous A/B testing and optimization across lifecycle and paid programs

Qualification

Lifecycle marketingLoyalty program developmentPerformance marketing strategyEmail marketing toolsData analysisPaid digital strategyBudget managementCommunicationCreative instinctsTeam mentalityPositive attitude

Required

5+ years of marketing experience, with expertise in lifecycle, loyalty, and performance marketing strategy, planning, and execution
Hands-on experience with Mailchimp/Klaviyo or similar ESP, Meta Ads Manager, Google Ads, and analytics tools
Strong creative instincts with experience concepting and executing brand campaigns
Analytical mindset with comfort in performance data, ROI analysis, segmentation, and budget management
Prior experience in multi-unit hospitality, entertainment, or restaurant industries is a plus
Self-starter who is comfortable with ambiguity and finds joy in creating structure
Team first mentality with willingness to jump in wherever is needed
Positive attitude and someone who leads by example
Strong communication skills

Preferred

Proven track record of scaling lifecycle and loyalty programs that drive measurable growth

Company

Level99 Entertainment

twittertwittertwitter
company-logo
Level99 is a sprawling adult playground with 50+ life-sized mini games and challenges where you’ll dodge axes, crack puzzles, and outsmart obstacles.
dateFounded in 2021
location
Norwood, Massachusetts, USA
people-size201-500 employees
web-link
https://www.level99.com/

Funding

Current Stage
Growth Stage
Total Funding
$50M
Key Investors
Act III Holdings
2025-09-09Private Equity· $50M

Recent News

The Orlando Sentinel
Orlando attractions 2026: Muppet thrill ride, Galacticoaster, sloths in action
2026-01-03
The Orlando Sentinel
Disney World shares schedule for 2026 ride reopenings
2025-12-05
Hartford Business Journal
The Corbin Collection in West Hartford loses another retailer
2025-11-12
Company data provided by crunchbase