TV, Video, Audio & Display Strategist (Analytics focused) jobs in United States
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Tinuiti · 15 hours ago

TV, Video, Audio & Display Strategist (Analytics focused)

Tinuiti is the largest independent full-funnel marketing agency in the U.S., focusing on growth and accountability in digital media. The Strategist - TV, Video, Audio, & Display will manage client campaigns, optimize performance through data analysis, and collaborate with cross-functional teams to ensure effective media strategies.

AdvertisingAffiliate MarketingAnalyticsCRMEmail MarketingMobileSearch EngineSEMSEOSocial Media Advertising

Responsibilities

Manage all aspects of the client’s campaign, including media planning and execution, strategic optimization, and budget assessment. Ensure campaigns are executed effectively, meeting client goals and maximizing ROI
Analyze video, audio, and display advertising data to identify trends, communicate insights to clients, and recommend optimizations to enhance campaign performance
Analyze the impact of video, audio, and display campaigns on client businesses, understanding their interplay with other marketing channels
Work cross-functionally with strategists managing other campaign channels, investment leads, and other client partners in service of a holistic, full-funnel investment strategy
Establish strong client relationships, lead client meetings, and deliver impactful presentations across various platforms (phone, web, in-person)
Master management of scaled advertising campaigns on streaming TV, online video, linear TV, digital audio, and display. Speak knowledgeably with clients regarding macro trends in the media landscape and provide advice for long-term, sustainable campaign success in a changing media environment
Create monthly, quarterly, and annual plans for client campaigns, incorporating data from media planning tools to formulate actionable recommendations. Advocate for Tinuiti’s recommendation with client team leadership

Qualification

Video advertisingAudio advertisingDisplay advertisingData analysisSQLMarketing data analysisMicrosoft ExcelPowerPointGoogle SuiteMultitaskingCommunicationInterpersonal skillsTime management

Required

5-7 years of experience in video, audio, or display advertising roles with a proven track record of executing successful campaigns OR 5-7 years of experience in finance, consulting, or like industries
Experience with SQL
Familiarity with principles of marketing data analysis, including A/B testing, incrementality, statistical significance
Demonstrated success analyzing data and using analytics tools to drive marketing decisions
Advanced computer skills including Microsoft Excel, PowerPoint, and Google Suite
Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives
Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams

Preferred

MBA is a plus

Benefits

Unlimited PTO
Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Match up to 4% of your contributions at 100% with immediate vesting
Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

Company

Tinuiti is a data-driven digital marketing agency specializing in full-service online marketing.

Funding

Current Stage
Late Stage
Total Funding
unknown
Key Investors
Antares
2020-12-02Acquired
2019-08-22Debt Financing

Leadership Team

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Zach Morrison
Chief Executive Officer
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Justin Manus
CTO
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Company data provided by crunchbase