Cloudflare · 6 days ago
Senior Director of Paid Media Marketing
New York, United States
Full-time
Hybrid
Director/Executive
$286K/yr - $350K/yr
15+ years expCloudflare is on a mission to help build a better Internet, and they are seeking a Senior Director of Paid Media to lead their global digital demand generation strategy and execution. This role involves defining strategy, managing global budgets, and optimizing investments to maximize ROI while leading a high-performing team and collaborating with various marketing teams.
AnalyticsEnterprise SoftwareSecurityWeb Hosting
Responsibilities
Defining Strategy: Lead Cloudflare’s global digital marketing strategy across paid channels to drive growth, efficiency, and measurable business results
Driving Execution: Manage global digital budgets and optimize investments to maximize ROI and pipeline impact
Managing Agencies: Evolve a scalable agency operating model, setting clear expectations, operating rhythms, and performance standards.Scaling a Global Federated Model: Establish a center of excellence for digital demand generation that defines best practices, tools, and reporting frameworks. Partner with Campaign and Field teams to deliver integrated programs that balance global consistency with regional needs
Leading a team: Manage, coach, and develop a high-performing team while fostering collaboration across internal and external partners
Optimizing programs for results: Report performance insights, learnings, and opportunities to leadership, influencing strategy and investment decisions. Stay ahead of evolving industry trends and best practices to continually elevate Cloudflare’s digital presence and competitive advantage
Qualification
Required
15+ years in digital marketing, including leadership roles in B2B enterprise SaaS, with expertise marketing to technical and executive audiences. Cybersecurity, Cloud, or IT infrastructure specific experience strongly preferred
Proven experience managing global, multi-channel demand generation programs & budgets that deliver measurable results. Ability to leverage modern marketing and analytics tools (Google Ads, LinkedIn Campaign Manager, Demandbase, etc.)
Strong background operating an agency model, with informed views on how to design, manage, and optimize processes for efficiency, quality, and accountability
Experience operating in a federated demand generation model and managing a digital Center of Excellence
Exceptional leadership, communication, and collaboration skills to develop your own high-performing team and influence cross-functionally
Proficient data storytelling and analytical skills
Preferred
Bachelor's degree in marketing, business, or a related field; MBA preferred
Experience supporting both enterprise and self-serve or product-led growth motions
Dual experience within both agency and in-house models, with a clear understanding of common pitfalls and how to make each successful
Benefits
Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On-demand mental health support and Employee Assistance Program
Global Travel Medical Insurance
Short and Long Term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan
Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave
Company
Cloudflare
Cloudflare is a web performance and security company that provides online services to protect and accelerate websites online.
1001-5000 employees
H1B Sponsorship
Cloudflare has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (117)
2024 (115)
2023 (66)
2022 (98)
2021 (83)
2020 (37)
Funding
Current Stage
Public CompanyTotal Funding
$2.08BKey Investors
Franklin TempletonFidelityUnion Square Ventures
2025-06-13Post Ipo Debt· $1.75B
2019-09-12IPO
2019-03-12Series E· $150M
Leadership Team
Matthew Prince
CEO & Co-Founder
Lee Holloway
Co-Founder & Lead Engineer
Recent News
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