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Scale Media · 2 days ago

Associate Director, Content Marketing

United States

Full-time

Remote

Lead/Staff, Director/Executive

$110K/yr - $140K/yr

5+ years exp

Scale Media is a company that builds and scales mission-driven health and wellness brands through data-driven storytelling and performance marketing. The Associate Director, Content Marketing will lead a high-performing creative team to develop and optimize content for digital acquisition campaigns across various platforms, combining creative intuition with analytical precision.

Computer Software

Responsibilities

Lead, mentor, and grow a team of creative strategists, copywriters, designers, and video editors

Establish a performance-focused culture rooted in testing, accountability, and clear KPIs

Manage creative workflows from ideation through launch to ensure speed, scale, and measurable output

Provide direct, data-based feedback to drive improvement and consistency

Translate consumer insights, platform data, and campaign metrics into actionable creative strategies

Partner with acquisition and analytics teams to identify high-performing creative patterns and scale learnings across brands

Build A/B and multivariate testing frameworks to validate hypotheses and optimize creative direction

Develop creative briefs tied directly to marketing KPIs — no fluff, just impact

Oversee concepting and production of platform-native assets (UGC, short-form video, motion graphics, static ads, landing pages)

Leverage funnel data, audience segmentation, and platform best practices to inform messaging, tone, and format

Audit and refine content based on key performance metrics (CTR, CVR, ROAS)

Drive rapid iteration cycles — launch, test, learn, repeat

Integrate AI tools to support ideation, copy optimization, and creative testing

Collaborate with analytics and growth teams to assess performance in real time and guide next-round creative decisions

Stay ahead of platform updates, emerging social trends, and evolving consumer behaviors to maintain competitive edge

Serve as the bridge between creative, media, and analytics — ensuring alignment and shared insights

Present creative learnings and performance results to leadership and key stakeholders

Partner cross-functionally with Brand, Growth, and Product Marketing to align creative strategies with business priorities

Qualification

Performance-focused creative strategyContent marketingDigital advertisingCreative team managementData analysisA/B testingConsumer psychologyCreative tools proficiencyLeadership skillsCommunication skillsPresentation skillsCollaboration skills