Apply on Employer Site

TEGNA · 1 month ago

Sr. Digital Campaign Specialist

KPNX-TV Phoenix

Full-time

Onsite

Mid, Senior Level

3+ years exp

TEGNA Inc. is a media company that provides trusted local news and services. The Sr. Digital Campaign Specialist will support day-to-day Ad Operations for assigned accounts, focusing on campaign planning, implementation, and tracking while maintaining relationships with vendors and media agencies.

AdvertisingBroadcastingMarketingMedia and EntertainmentTV

Responsibilities

Monitor, lead and troubleshoot 3rd Party discrepancies for their teams’ campaigns

Responsible for QA of Publisher lists

Attend regular internal meetings to discuss wins/opportunities on assigned accounts

Be on call for external meetings; be able to explain technical capabilities or limitations

Provide quarterly updates on wins/opportunities within assigned accounts

Permit optimization requests for these markets

Assist AMs with various types of reporting

Promote enhanced ownership and relationship building between client/sales & Ops by meeting with Client Services representatives and Trading team regularly

Participate, collaborate, and drive process or product changes with Ops Team needs and requirements in mind across various business units

Implement and manage online advertising campaigns

Perform the day-to-day ad scheduling in Octillion

Monitor delivery of campaign from beginning to end and optimizing as needed

Consult with Sales or Account Management to ensure a successful advertising campaign

Work with Trading Management to manage margins

Review daily reporting to find potential issues and problems

Perform the day-to-day ad placement, scheduling and updates for customers which may include weekends or after hours

Prepare and edit HTML code used to track ad creative

Follow-up with immediate action & provide concise, timely feedback within the deadlines established

Self-manage tasks / schedule for effective and efficient time management

Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies

QA all VAST tags and MP4 Files to meet specs

Qualification

Online ad traffickingHTMLCSSJavaScriptFlashTime managementCommunicationOrganizational skillsInitiative

Required

3-4 years of online ad trafficking experience

Ability to multi-task, and work efficiently within a high-paced changing environment

Knowledge of HTML, CSS, Flash, and JavaScript

Strong organizational and time management skills

Strong written and communication skills

Able to interact comfortably with both clients and other internal departments

Ideal candidate is someone who possesses the ability to take initiative and drive projects with minimal supervision

Preferred

BA/BS preferred

Benefits

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families.

TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.