M Booth · 6 hours ago
Director, Influencer Marketing
New York, NY
Full-time
Hybrid
Director/Executive
$101K/yr - $130K/yr
7+ years expM Booth is a collaborative mid-sized agency that produces award-winning campaigns. They are seeking a Director of Influencer Marketing to lead influencer strategies and programs for major brands, driving cultural relevance and client engagement.
Advertising
Responsibilities
Identify and proactively connect brands to influencers/content creators that will put them at the forefront of culture
Lead Influencer strategy across accounts; develop strategic recommendations, lead development of plans/presentations and sell-in major culture-forward programming
Must have built strategies/plans based on briefs, not just executed them
Strengthen relations with and bring relevant tastemakers and influencers in to the fold of brands on an programmatic and ad hoc basis that can drive cultural relevance for our clients
Serve as a trusted voice and advisor to clients
Dissect client business objectives/goals and craft culture strategies - with influencer at the heart - that achieve those goals in a disruptive fashion
Day-to-day management of collaborations and partnerships
ID the future - the trends, people, brands that are relevant and complement the clients and work we do
Manage and oversee influencer/partner integrations + programs that speak to our brand’s targets and “make noise”
Report on competitive brand and lifestyle trends to clients; demonstrate ability to be nimble and develop one-of-a-kind “ways in” for brands harnessing these trends
Actively provide strategic counsel and be a strategic voice for the client
Build strong relationship that establishes trust with clients
Supervise and direct account teams on client deliverables
Create and sell in influencer marketing programs with synergies between PR + organic social + paid social
Be comfortable in an IAT model as the lead voice from M Booth when it comes to Influencer Marketing
Design work plans for programs
Ensure work output is the best it can be (of self and team members)
Liaise with influencers at special events + activations (virtual and in-person)
Collaborate within integrated agency teams and with agency partners
Problem-solve quickly when issues arise
Create and track budgets; understand profitability
Set goals and KPIs for your programs in conjunction with our data & analytics experts
Be motivational and inspiring, implementing ideas that help build culture
Set performance standards for account teams
Coach in real-time and provide actionable feedback and guidance to add value to teammate and the work
Challenger of status quo
A problem solver for the team – helps team find solutions
Collaborate with supervisors to determine staff and resource allocation against accounts based on strengths, passions and opportunity areas
Qualification
Required
Solid foundation in influencer marketing with strong influencer relationships and networks
Experience with influencer strategy, influencer ID, negotiation and activation management
Proven ability to lead projects, communicate effectively, think strategically and build of-the-moment and future-forward collaborations that transcend culture
Ability to 'roll with it' and be nimble when there are changes to pathways and needs to counsel on pivots
Ability to command a room and get stakeholder buy-in from multiple channels
7-10 years of experience
Experience managing a team of 3-4 direct reports
Is self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed
Experience and/or passionate about the lifestyle, alcohol, food industry
Bachelor's Degree
Openness to travel and evening's out networking (this is required)
Benefits
A workplace that’s alive with courage, ideas, respect and humanity
Professional growth and development programs to help advance your career
Comprehensive health care and wellness plans for your entire family
A 401(k) Savings Plan and Flexible Spending Accounts
Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
Company
M Booth
Our agency was born 40 years ago with entrepreneurial roots, a people first culture, and a passion for creativity and innovation.
201-500 employees
H1B Sponsorship
M Booth has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (1)
2023 (1)
2022 (1)
2020 (1)
Funding
Current Stage
Growth StageTotal Funding
unknown2009-08-05Acquired
Leadership Team
Dale Bornstein
CEO and member of Next15 ExCo
Margaret Booth
Active Working Chairman
Company data provided by crunchbase