Kohler Ventures · 5 hours ago
Integrated Marketing Communications Lead - Kohler Ventures
Palo Alto, CA
Full-time
Hybrid
Mid Level
$105K/yr - $170K/yr
4+ years expKohler Ventures is an independent company owned by Kohler Co., focused on building new digital businesses that empower healthier lifestyles. They are seeking an Integrated Marketing Communications Lead to manage their voice across platforms, develop and execute social media strategies, and create engaging content.
Computer Software
No H1B
Hiring Manager
Natalia Romanova 💙💛
Responsibilities
Define and execute the social media strategy of a new health and wellness venture
Set up and manage social media accounts (Instagram, Facebook, Pinterest, YouTube LinkedIn, TikTok, X, etc.)
Create, curate and publish high-quality, engaging content that resonates with our target audience – in partnership with content publishers
Develop campaigns around key launches and brand moments for KV. Own ongoing social content calendar in alignment with the product and marketing calendar
Engage with our online community, responding to comments, messages, and mentions in a timely and professional manner
Create an influencer framework and strong network of micro, nano, macro influencers and ambassadors that support both paid and organic initiatives
Develop and distribute PR communications that engage and influence external audiences with a strong focus on building brand love and brand awareness
Advise on goals, strategies, and tactics to drive media coverage and enable reach upon new consumers and key opinion leaders across business, consumer, and trade press
Stay up to date with industry developments, wellness trends, social media trends, tools and applications
Works closely with other members of the Kohler Ventures Commercial team and select external agencies
Qualification
Required
Bachelor's degree from a top tier US institution in Marketing, Communications, or a related field
4+ years of experience in social media management, preferably in the wellness and tech industry
Demonstrable track record of leveraging social media and influencer marketing to build brand awareness, engagement, and drive online sales within a zero to one new business build or high growth business unit
Excellent written communication skills – strong fluency in English, excellent diction, refined and polished writing
Proven ability to manage a social media crisis while maintaining brand principles and emotional composure
Proven ability to stay focused on the customer and maintain the reputation of the brand at all times
Strong understanding of social media and social listening platforms, algorithms, and best practices with a keen interest in staying up to date
Proficiency in content creation tools and video editing software
Positive, can-do attitude with a strong sense of ownership and ability to drive work forward
Applicants must be authorized to work in the US without requiring sponsorship now or in the future
Preferred
Previous experience working in a wellness or tech startup is a plus
Benefits
Medical
Dental
Vision
401k
Company
Kohler Ventures
Kohler Ventures builds new businesses for Kohler Co.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Kash Kapadia
President, Chief Executive Officer, Board Chair
Company data provided by crunchbase