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McGuireWoods LLP · 9 hours ago

Director, Strategic & Brand Events

Washington, DC

Full-time

Hybrid

Director/Executive

8+ years exp

McGuireWoods, one of the world’s leading law firms, is seeking a Director of Strategic & Brand Events to drive brand development and lead generation through effective event strategies. The role involves strategic planning, event management, partnership management, and cross-functional collaboration to enhance brand visibility and client experience.

ConsultingLegalProfessional Services

Hiring Manager

Kristal Bustillo, MBA

Responsibilities

Develop and implement a comprehensive event and brand partnerships strategy to enhance brand development, lead generation, and client experience

Identify and evaluate new opportunities for events and partnerships that align with firm goals

Plan, organize, and execute high-impact events that promote brand visibility and generate leads

Coordinate logistics, manage budgets, and ensure successful execution of events

Build and maintain strong relationships with organizations and partners to maximize engagement and drive mutual benefits

Negotiate and manage events and partnership agreements to ensure favorable terms and conditions

Work closely with Sales, Business Development, Communications, and other relevant departments to ensure alignment on goals, processes, and impacts

Facilitate effective communication and collaboration among internal teams to support event and partnership initiatives

Develop and manage reporting mechanisms to track the performance and ROI of events and partnerships

Analyze data to identify trends, measure success, and make data-driven decisions for future strategies

Oversee the budget for events and partnerships, ensuring cost efficiency and resource optimization

Identify opportunities to streamline costs and maximize the impact of spending

Drive initiatives to enhance brand awareness and positioning through strategic events and partnerships

Ensure all events and partnerships are aligned with the firm’s brand values and messaging

Develop and implement communication strategies to promote events and partnerships both internally and externally

Engage with stakeholders, including sponsors, clients, and the broader community to build strong relationships and enhance brand reputation

Stay current with industry trends, best practices, and competitive landscape to innovate and improve the firm's event and sponsorship strategies

Continuously seek feedback and opportunities for improvement to enhance the effectiveness of events and partnerships

Ensure all events and partnerships comply with relevant regulations, policies, and ethical standards

Identify and mitigate risks associated with events and partnerships to protect the company’s interests

Qualification

Event ManagementStrategic PlanningBudget ManagementRelationship BuildingAnalytical SkillsCommunication SkillsNegotiation SkillsProject ManagementCRM ToolsDigital MarketingCreative ThinkingInterpersonal SkillsAttention to DetailCross-Functional CollaborationLeadership QualitiesAdaptabilitySelf-MotivatedProblem-Solving

Required

BA or BS degree in Marketing, Business Administration, Communications, or a related field

Minimum of 8+ years of experience in events management, brand partnerships, marketing, or related roles

Proven track record of successfully planning, executing, and managing large-scale events and strategic partnerships

Strong strategic thinking and planning abilities

Excellent project management skills with the ability to handle multiple projects simultaneously and meet deadlines

Exceptional negotiation and relationship-building skills

Proficiency in budget management and financial planning

Strong analytical skills to measure performance and ROI of events and partnerships

Excellent communication and interpersonal skills to effectively interact with internal and external stakeholders

Creative thinking and problem-solving abilities to innovate and improve event and partnership strategies

High attention to detail and organizational skills

Ability to work collaboratively in a cross-functional team environment

Familiarity with event management software and CRM tools

Understanding of digital marketing tools and strategies

Self-motivated, proactive, and results-oriented

Adaptable and able to thrive in a fast-paced, dynamic environment

Strong leadership qualities with the ability to inspire and motivate a team

Willingness to travel as required

Willingness to work outside regular business hours to meet the demands of event schedules and deadlines as needed

Benefits

Excellent benefits

Hybrid remote option allowing flexibility and work-life balance

Company

McGuireWoods LLP

Glassdoor4.0

McGuireWoods, one of the world’s leading law firms, has earned the loyalty of its many longstanding clients with deep and broad legal experience; a passion for understanding their businesses and markets; innovative delivery of practical, business-minded solutions; and unmatched service.

Founded in 1834

Richmond, Virginia, USA

1001-5000 employees