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Elavate Superfoods · 2 months ago

DTC Creative Strategist & Copywriter

United States

Full-time

Remote

Entry, Mid Level

$70K/yr - $85K/yr

2+ years exp

Elavate Superfoods is one of the UK's fastest-growing wellness brands focused on helping women achieve their skin goals with science-backed Collagen. The DTC Creative Strategist & Copywriter will manage the performance ads creation process to exceed customer acquisition targets while acting as a creative thought leader within the Growth team.

Dietary SupplementsManufacturingRetail

Responsibilities

Fully in charge of ideating, scripting and briefing new ad concepts, based on data inside our Meta Ad Account (Our advertising focus is currently on Meta)

Monitor competitor ad creatives, platform-specific latest best practices and ad accounts performance trends to create new ad creative ideas

Understand our customers language & pain points and create brand new angles/messaging style to speak directly to that customer avatar

Iterating winning ad creatives at scale to produce dozens of hook, body & avatar variations of winning ad creatives

This role will not require media buying skills. This is strictly a performance creative development role. You'll fully manage end to end production of performance creative assets. However, we do expect you to be very proficient with reading data inside the Meta Ads Manager

Act as a creative thought leader within the Growth team, providing strategic insights and recommendations to stakeholders

Identify opportunities to expand Elavate's reach through new platforms, content formats, and audience segments

Build and maintain a library of high-performing creative assets to streamline production processes

Opportunity to build and lead a creative team as the company scales

Achieve set CPA & Volume targets (Performance bonuses tied to over-performance)

Efficient delivery of creative assets at scale, that meet or exceed our advertising goals

Qualification

CopywritingCreative Production ManagementData AnalysisPaid Media PlatformsAI Tools ProficiencyFigma/Canva ExperienceHealth & Wellness PassionProject ManagementClear Communication

Required

2+ Years Experience managing the full UGC production process for a health/supplement D2C Brand (Concept Development, Copywriting, Sourcing Creators, Briefing Editors, Revising & Optimising Content)

Managed Creative Production for a brand spending over £200k/Month on Paid Social advertising with a proven track record of hitting acquisition and revenue targets in a competitive market

Strong understanding of Paid Media Platforms (Meta specifically)

Analytical mindset with a track record of using performance data to inform and optimize creative decisions