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Wpromote · 1 day ago

Associate Director, Data Strategy

United States

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

$120K/yr - $135K/yr

6+ years exp

Wpromote is a fast-growing digital marketing agency, seeking an Associate Director of Data Strategy to enhance their performance marketing efforts. The role involves leading data strategy initiatives, managing projects, and collaborating with various teams to deliver actionable insights and solutions to clients.

AdvertisingCreative AgencyDigital MarketingMarketingSEMSEO

No H1B

Hiring Manager

Joanna Jones

Responsibilities

Serve as a thought leader on marketing measurement strategy, helping clients understand and operationalize advanced analytics solutions

Lead cross-functional strategic engagements across MMM, incrementality testing, causal impact analysis, and holistic measurement frameworks

Translate complex statistical concepts into actionable insights, recommendations, and value add for non-technical stakeholders

Design and oversee robust measurement frameworks that span multiple solutions (MMM, MTA, lift tests, attribution, etc.)

Partner with internal teams (data science, media, strategy, client success, Analytics Engineering, etc.) to ensure alignment between analytical rigor and marketing objectives

Work closely with paid media buyers to support analysis of performance measurement and utilize measurement solutions to define methods for optimizing campaign outcomes

Run weekly project management sprint sessions with cross-functional technical teams on dedicated clients as needs emerge or evolve, seeing tasks through to completion efficiently to improve the overall cycle time on task completion

Directly communicate with clients and internal stakeholders on data needs within your portfolio or tasks coming from the support queue

Partner with Data Strategy & Analytics leadership to design processes to efficiently deliver cohesive Data Strategy & Analytics services across technical teams to clients and internal stakeholders

Identify new measurement needs for our clients and work with cross-departmental teams to develop new solutions that can be delivered to clients at scale

Coach mid-level Data Strategists by reviewing deliverables to ensure quality assurance checks and best practices are in place

Qualification

Data StrategyPredictive AnalyticsMedia Mix ModelingIncrementality TestingStatistical ConceptsMarketing AnalyticsCustomer Data PlatformsMarTech ArchitectureProject ManagementExcelGoogle SheetsGoogle SlidesData Privacy RegulationsData VisualizationCRM SystemsVerbal Communication

Required

6+ years experience working in digital media and marketing environment

6+ years experience working with media data

Strong client-facing experience at a digital media or performance marketing agency or similar environment

Experience or familiarity with statistical concepts

Experience or familiarity with marketing analytics including Media Mix Modeling, Multi-Touch Attribution, and Incrementality Testing

Ability to collaborate with technical teams to define requirements for building data models and analytics for digital marketing by defining all the relevant KPIs and data sources, finding the best path for piping all relevant data into a database, and defining business rules for output in visualizations and advanced analysis

Strong proficiency in Excel, Google Sheets, and Google Slides

Excellent verbal communication skills, with the ability to understand the technical detail behind data utilization for digital marketing and the ability to explain it simply to non-technical audiences

Excellent project management skills, with the ability to work efficiently across multiple teams, clients, and timelines simultaneously

Experience with Customer Data Platforms such as Tealium or Segment

Experience with Media Strategy & Optimization Methods

Familiarity with Data Privacy Regulations & Data Usage Guidelines

Experience with MarTech Architecture

Preferred

1+ years of people management experience, including guiding and mentoring managers to enable a high-performing team and culture

A functional understanding of marketing and advertising technology platforms including advertising (Google Ads, Meta Ads, etc.), analytics (Google Analytics, Adobe Analytics, etc.), tag management systems (Google Tag Manager, Tealium, Segment, etc.) and data aggregation, manipulation, and visualization (BigQuery, Funnel, Google Data Studio, Tableau, Looker, etc.)

Expertise in creating and implementing data taxonomy governance best practices across multiple ad platforms

Experience or familiarity with Mobile Measurement Partners such as AppsFlyer or Kochava, or deploying tracking solutions within an app environment

Experience visualizing data to communicate analysis with stakeholders in Google Analytics, Google Data Studio, or other visualization platforms (Looker)

Understanding of Customer Relationship Management (CRM) systems such as Salesforce or Hubspot and their use in end-to-end measurement

Understanding of Identity Resolution platforms such as Liveramp or Experian