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TEGNA · 1 day ago

Senior Marketing Designer

Buffalo-Niagara Area

Full-time

Onsite

Mid, Senior Level

$67K/yr - $130K/yr

5+ years exp

TEGNA Inc. is a company that helps people thrive in their local communities by providing trusted local news and services. They are seeking a creative and driven Senior Marketing Designer to shape and execute their marketing vision, focusing on building and elevating brand presence across various platforms.

AdvertisingBroadcastingMarketingMedia and EntertainmentTV

Responsibilities

Lead the design and production of paid and organic marketing assets across multiple platforms, including CTV, social media, email, websites, video, and more

Collaborate closely with the Growth Marketing, Product Marketing, and Creative teams to develop visual content that aligns with TEGNA's strategic goals

Design innovative and engaging content for digital campaigns, including display ads, social media posts, and in-app experiences

Maintain and enhance TEGNA's brand identity by refining design guidelines, ensuring consistent and cohesive visuals across all marketing materials

Stay ahead of design trends and explore new techniques to keep TEGNA's marketing materials fresh and engaging for our audience

Ensure all creative assets align with brand standards and convey a unified message across owned and paid channels

Actively participate in brainstorming sessions to create new, impactful visual concepts for marketing campaigns

Continuously optimize designs based on feedback, performance metrics, and industry trends

Qualification

BrandMarketing designAdobe Creative SuiteFigmaAI tools for creative productionSocial media content creationDesign trends knowledgeCommunication skillsCollaboration skillsProject managementCreative problem-solving

Required

5+ years of experience in brand and marketing design, with a strong portfolio showcasing expertise in digital and traditional marketing collateral

Proficiency in design tools such as Adobe Creative Suite, Figma, and other relevant software

Proficiency using AI tools to scale creative production in resource constrained environments

Experience in creating content for social media platforms (Instagram, Facebook, LinkedIn, etc.), digital advertising, and email campaigns

A deep understanding of how design and brand aesthetics can support marketing objectives and drive engagement

Excellent communication and collaboration skills with the ability to work cross-functionally with different teams

Ability to manage multiple projects simultaneously while meeting deadlines and maintaining high-quality design standards

Knowledge of current design trends and emerging technologies, with a passion for exploring new techniques

A proactive, solutions-oriented approach to design with a focus on results and creative problem-solving

Benefits

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families.

TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.