Allergan Aesthetics, an AbbVie Company · 2 months ago
Associate Director, Consumer Marketing - OTC (Eye Care)
Irvine, CA
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
$138K/yr - $261K/yr
8+ years expAbbVie is a company focused on discovering and delivering innovative medicines and solutions. The Associate Director, Consumer Marketing will drive brand performance through strategic marketing efforts, lead cross-functional collaboration, and manage external agencies to enhance consumer engagement in the Over-The-Counter (OTC) sector.
BeautyManufacturingPharmaceuticalWellness
Responsibilities
Lead brand strategy evolution, including value proposition, positioning, segmentation, and omni-channel strategy, with integration of eCommerce
Direct development and execution of creative consumer marketing tactics and omnichannel campaigns—including TV, digital, social, website, CRM, and eCommerce platforms
Collaborate extensively with external agencies and a broad range of internal stakeholders to ensure consistency, compliance, and excellence in brand messaging and marketing execution
Drive brand annual planning, representing direct-to-consumer (DTC) needs foremost, while ensuring digital commerce initiatives are incorporated as supportive growth channels
Oversee measurement, analytics, and optimization of marketing performance. Utilize KPIs for continuous campaign improvement and innovation
Support business development opportunities, leverage digital and eCommerce data insights, and provide ad hoc competitive analyses as needed
Advise senior leadership on market challenges and opportunities, offering creative thought leadership for consumer marketing and eCommerce initiatives
Qualification
Required
Bachelor's Degree required
Proven marketing experience with increased proficiency in all marketing skills
Preferred
BA/BS required; MBA preferred
8+ years of consumer marketing experience with a strong preference for pharma and CPG experience; eCommerce expertise is valuable
Deep knowledge of brand management, omni-channel approaches, and campaign development
Track record of managing multi-agency partnerships and influencing across a matrixed organization
Strategic thinker with strong planning, organization, attention to detail, and execution skills
Intellectual curiosity and ability to generate new ideas for consumer engagement and growth—across both traditional and digital touchpoints
Experience with financial planning, campaign metrics, and business analysis is a plus
Benefits
Paid time off (vacation, holidays, sick)
Medical/dental/vision insurance
401(k)
Short-term incentive programs
Long-term incentive programs
Company
Allergan Aesthetics, an AbbVie Company
At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products.
1001-5000 employees
H1B Sponsorship
Allergan Aesthetics, an AbbVie Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (1)
2022 (16)
2021 (14)
2020 (5)
Funding
Current Stage
Late StageLeadership Team
Nicole Mowad-Nassar
Senior Vice President, AbbVie and President, Global Allergan Aesthetics
Recent News
2025-12-04
Company data provided by crunchbase