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Animalz · 2 months ago

Freelance Content Writer - B2B SaaS

United States

Full-time

Remote

Mid Level

Animalz is a company specializing in high-quality content creation for B2B SaaS brands. They are seeking a Freelance Content Writer to produce long-form content and various formats, ensuring clarity and authority in writing.

Content MarketingCreative AgencyMarketingSEO

Responsibilities

You'll write long-form content (typically 1,500+ words) based on detailed briefs and strategic direction from our team

The work spans multiple formats:

Strategic blog posts that position our clients as credible voices in their industries

Thought leadership pieces that synthesize complex topics into accessible arguments

Social media content and email campaigns

Deep-dive analysis supported by research, data, and expert perspectives

Content revisions based on editorial feedback to meet our quality standards

Each piece requires you to develop clear arguments, back them with evidence, and deliver content that sounds authoritative—even when you're writing about a topic for the first time

Qualification

Research skillsB2B SaaS experienceCritical thinkingClear communicationAttention to detailCoachabilityJournalism backgroundTechnical topic familiarityStrategic judgment

Required

Critical thinking. You know how to build an argument. You can identify the main point, organize supporting evidence, and present ideas in a sequence that makes sense to readers. You recognize when a brief's suggested structure works and when it needs adjustment for better flow

Strong research skills. You dig beyond surface-level sources to find credible information. You can synthesize technical topics into clear explanations without oversimplifying. When you write about a subject, readers believe you understand it because your research gives you that understanding

Strategic judgment. You know when to follow a brief exactly and when to make changes that serve the content better. You understand the difference between a structural improvement and an unnecessary detour. You make editorial decisions that align with the piece's goals

Attention to detail. Spelling, consistency, and formatting matter to you. You catch errors before submitting. You maintain style consistency throughout a piece. You notice when a claim needs a citation or when a transition feels abrupt

Clear communication. You tell us when you're available and when you're not. You ask clarifying questions when a brief is ambiguous. You communicate proactively about deadlines and flag potential issues early rather than at the last minute

Coachability. You take feedback as information that helps you improve, not criticism to defend against. You apply editorial notes to future pieces. You get better with each assignment

Preferred

B2B SaaS audience experience. You've written for marketing leaders, sales teams, or product managers. You understand how content fits into broader business goals and can write to those audiences without sounding like you're trying too hard

Journalism or long-form background. You've written narrative pieces, reported stories, or produced explanatory content that requires interviewing sources and synthesizing multiple perspectives

Technical topic familiarity. You can write about AI, data infrastructure, SaaS operations, or other technical subjects without getting lost in jargon or retreating to vague generalizations