The E.W. Scripps Company · 19 hours ago
Dir, Research and Consumer Insights - Local Media
Atlanta, GA
Full-time
Hybrid
Director/Executive
8+ years expThe E.W. Scripps Company is seeking a Director, Research and Consumer Insights to support our local media stations. This role is responsible for leading research initiatives that drive revenue growth through actionable consumer insights and market intelligence.
AdvertisingDigital MediaJournalismMedia and Entertainment
Responsibilities
Lead the development and delivery of research initiatives to showcase consumer behavior, market trends, and competitive positioning
Partner with senior leaders, news directors, GMs, ad sales, and cross‑functional teams to define business objectives, prioritize research needs, and set & elevate success metrics
Convert complex findings into concise, actionable narratives, recommendations and research stories for executive audiences and sales/content teams
Analyze performance data across TV, digital and streaming (ratings, engagement, ad/unit performance, CPMs, conversion and audience segments) to surface revenue opportunities, competitive insights, and content adjustments
Serve on the Research leadership team: set direction, mentor research managers and analysts, and drive a high‑performance culture
Build, maintain and manage relationships with internal stakeholders, external vendors, measurement companies, and data providers to ensure robust capabilities and consistent measurement
Monitor emerging media, technology and cultural trends and surface implications for broadcast, digital and streaming businesses
Track program performance, measure ROI, and refine research approaches based on outcomes to guide ad sales and content decisions
Provide direct support to the VP/department head by advising on research priorities, preparing executive briefings and presentations, managing high‑priority projects and stakeholder communications, and representing the VP to ensure alignment and timely delivery
Build strong partner relationship with vendors and measurement companies
Qualification
Required
Generally, 8+ years of experience in related field required, Local TV research preferred
Prior managerial experience required
Proven leadership experience managing research teams and cross‑functional initiatives, including remote/hybrid team management
Deep expertise with television measurement platforms, digital analytics tools, and data visualization best practices
Strong ability to synthesize complex data into strategic, executive‑level insights and presentations
Exceptional verbal and written communication skills; experienced presenting to senior leadership and aligning multiple business units
Solid business acumen with the ability to identify, prioritize and quantify revenue growth opportunities
Proficiency in data visualization tools and Microsoft Office Suite
Demonstrated track record building and maintaining productive relationships with internal stakeholders and external vendors/partners
Strong project management skills with a history of delivering on deadlines in fast‑paced environments
Preferred
BS/BA in related discipline or equivalent years of experience preferred
Media industry experience preferred; familiarity with broadcast, digital and streaming platforms a plus
Company
The E.W. Scripps Company
Serves audiences and businesses through a growing portfolio of television, radio and digital media brands.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$750MKey Investors
Sinclair Broadcast
2025-11-17Post Ipo Equity
2025-07-29Post Ipo Debt· $750M
1988-06-29IPO
Leadership Team
Meredith Delaney
President & CEO
Bill Siegel
Vice President/General Manager WPTV & WHDT
Recent News
2026-01-16
Beyond Bylines
2026-01-11
2025-12-17
Company data provided by crunchbase