Kroenke Sports & Entertainment · 2 months ago
SVP, Marketing & Brand Strategy
Commerce City, CO
Full-time
Hybrid
Director/Executive
$135K/yr - $175K/yr
10+ years expKroenke Sports & Entertainment is an American Sports and Entertainment holding company based in Denver, Colorado. They are seeking a strategic and visionary marketing leader to oversee brand identity and drive fan engagement for the Colorado Rapids, ensuring cohesive and innovative marketing strategies that resonate with fans and enhance commercial opportunities.
Sports
Responsibilities
Lead the Colorado Rapids marketing and brand strategy function to position the club as more than a sports team—as an entertainment and experience brand
Lead the team in shaping the Rapids brand beyond sports, positioning it as an entertainment and experience brand that resonates with new and existing fans
Oversee brand strategy, activation, and campaigns to ensure consistency, authenticity, and cultural relevance across all touchpoints – as informed by market research reflecting the ever-evolving Rapids’ fan identity and values
Partner with Community Impact + Fan Development, and Revenue teams to cultivate fan groups and affinity communities
Design pathways that move fans through the marketing funnel—from awareness and engagement to conversion and retention—maximizing ticket sales, partnerships, Apple TV subscriptions, merchandise, and F&B revenue
Direct development and execution of full-funnel marketing plans for key initiatives, tentpole events, and major campaigns
Ensure storytelling, creative, and media strategies connect fan emotion with measured outcomes
Collaborate with the Executive Creative Director to deliver breakthrough design, content, and experiences—both in-stadium and beyond—that bring the Rapids brand to life and deepen fan loyalty
Partner with BI and Marketing Operations to embed test-and-learn frameworks, analyze fan data, and leverage insights to improve campaign effectiveness, audience segmentation, and fan lifetime value
Unite Growth Marketing, Communications, Digital, Creative, Community, and Revenue teams to ensure shared objectives, consistent messaging, and seamless integration across channels and experiences
Work hand-in-hand with Partnerships to ideate and activate sellable brand platforms rooted in fan insights and Rapids goals, ensuring creative alignment and measurable partner value
Champion forward-thinking approaches to technology, fan engagement and AI to future-proof the Rapids brand and enhance both reach and revenue
Manage, coach, and develop direct reports across Marketing, Creative, and Communication functions
Foster a culture of innovation, accountability, collaboration, and 'yes, if/and' thinking that drives creativity and accountability
Qualification
Required
BS/BA degree in field or related field
10+ years' experience in field or related field
6+ years of team leadership and people management
Applicants must meet minimum qualifications at the time of hire
Preferred
Professional, collegiate, and/or media-related and management experience
Ability to acquire or produce and maintain a valid driver's license and meet company vehicle driving standards
Benefits
12 Paid Company Holidays
Flexible work policy (Hybrid)
Health Insurance (Medical, Dental, Vision)
Paid Time Off (PTO)
Life Insurance
Short and Long-term Disability
Health Savings Account (HSA)
Flexible Spending plans (FSAs)
401K/Employer Match
Company
Kroenke Sports & Entertainment
Kroenke Sports & Entertainment is committed to providing world class sports and entertainment for both live and broadcast audiences.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$711.92MKey Investors
Deutsche Bank
2018-08-07Debt Financing· $711.92M
Leadership Team
Matthew Hutchings
Executive Vice President & Chief Operating Officer (KSE) / President & CEO (KSE Media Ventures)
Bruce Glazer
EVP-CFO
Recent News
2026-01-15
Sports Business Journal
2026-01-11
2025-11-24
Company data provided by crunchbase