Gap Inc. · 2 months ago
Head of Creative, Athleta
SF - 2 Folsom
Full-time
Onsite
Director/Executive
$320K/yr - $350K/yr
10+ years expGap Inc. is looking for a Head of Creative for Athleta, a role that leads the brand’s visual identity and storytelling across all consumer touchpoints. This position is crucial in driving creative excellence and fostering a diverse and high-performing creative team to inspire women and girls through purpose-driven creative work.
ApparelE-CommerceFashionLifestyleRetail
Responsibilities
Lead and evolve a creative strategy that authentically connects with women and girls, inspiring confidence, movement, and connection
Champion creative concepts that build belonging and purpose across retail, digital, social, packaging, and experiential channels
Ensure all creative expressions reflect Athleta’s unique brand voice, maintaining consistency and emotional resonance across every touchpoint
Leverage consumer and cultural insights to inform creative decisions that drive engagement and strengthen brand connection
Define and execute a holistic creative vision aligned with Athleta’s long-range brand plan and marketing strategy
Drive a high-performance creative culture that values inclusivity, innovation, and results
Partner with Brand Marketing, Product, and Visual Merchandising to ensure creative direction supports business goals and strengthens Athleta’s market distinction
Collaborate with external agencies to deliver integrated campaigns that uphold brand integrity and inspire meaningful consumer action
Build and inspire a diverse, world-class creative organization through mentorship, empowerment, and ongoing development
Attract and retain exceptional creative talent with a focus on growth, curiosity, and collaboration
Encourage cross-functional partnership to align creative execution with marketing and brand storytelling
Celebrate the collective success of creative teams who bring Athleta’s mission and values to life
Partner with creative operations and production teams to implement efficient processes that enable impactful, high-quality work
Lead creative innovation by exploring emerging trends, cultural insights, and new formats that keep Athleta relevant and aspirational
Measure and assess creative effectiveness, optimizing output to maximize brand and business impact
Champion creative consistency across all channels—retail, digital, social, packaging, and events—to deliver a cohesive and inspiring brand experience
Qualification
Required
10+ years of progressive creative direction experience within apparel, lifestyle, or agency environments
Proven success driving brand evolution through emotionally resonant, purpose-driven creative work
Experience developing and mentoring diverse, high-performing creative teams
Strong ability to build trust and alignment across internal partners and external agencies
Expertise in design, photography, and digital best practices with a strong understanding of omnichannel marketing
Ability to assess and optimize creative performance against business goals
Exceptional storytelling, presentation, and interpersonal skills
Proficient in Adobe Creative Suite, G-Suite, Keynote, and related tools
Willingness to travel as needed to support creative initiatives and cross-functional collaboration
Company
Gap Inc.
Gap Inc., a house of iconic brands, is the largest specialty apparel company in America.
10001+ employees
H1B Sponsorship
Gap Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (105)
2024 (117)
2023 (151)
2022 (142)
2021 (111)
2020 (80)
Funding
Current Stage
Public CompanyTotal Funding
$2.25B2020-05-07Post Ipo Debt· $2.25B
1978-01-13IPO
Leadership Team
Richard Dickson
Chief Executive Officer
Sven Gerjets
EVP, Chief Technology Officer
Recent News
Digital Music News
2026-01-17
2026-01-16
Company data provided by crunchbase