University of Rochester Advancement · 2 months ago
Lead Web Analyst, Central
United States
Full-time
Remote
Mid, Senior Level
$97K/yr - $145K/yr
7+ years expThe University of Rochester Advancement is dedicated to fostering a culture of inclusivity and continuous improvement. They are seeking a Lead Web Analyst to spearhead web analytics and digital performance tracking across the enterprise, providing actionable insights to enhance user experience and campaign performance.
Higher Education
Responsibilities
Leads a comprehensive web analytics and digital performance tracking program across the enterprise, including the University, URMC, and affiliates
Leads the tracking and evaluation efforts across multiple sources, including traffic from paid, organic, social, generative AI, and other referral sources
Oversees the integration of digital marketing goals with digital strategy and technical systems and environments to deliver actionable insights and recommendations to support strategic decision-making
Designs scalable, privacy-aware solutions that improve user experience and campaign performance, supports institutional web strategy, and enhances operational efficiency
Advances data governance, manages risk, and drives continuous optimization and innovation across the digital ecosystem
Develops, implements, and manages analytics and performance tracking for web and digital elements across the enterprise
Designs processes and workflows that support reliable, scalable data flow and insights
Implements real-time and static data across multiple channels to map user flows, inform user personas, and lead optimization tactics and projects
Ensures that dashboards accurately reflect real‑time performance
Utilizes a suite of tools and solutions to efficiently analyze trends and results, leveraging automation where possible
Audits analytics and tracking implementation to identify gaps and executes improvements to meet short-term and long-term goals
Partners with digital, marketing, and content strategists and specialists to define key performance indicators (KPIs) and ensure accurate and efficient measurement in conformance with privacy regulations, policies, and best practices
Aligns web analytics and tracking with an enterprise-wide digital and marketing strategy
Designs, builds, and maintains user‑friendly, interactive dashboards to support strategic decision‑making
Leverages data to deliver insights on audience behavior, user experience (UX), and web and digital campaign performance by connecting quantitative and qualitative data from both internal and external sources and channels
Identifies data trends and analyzes results to provide actionable insights
Develops visualizations, summarizes findings, and presents them to key stakeholders and leadership
Partners with leadership to drive alignment, consistency, and efficiency of dashboards and reporting across an enterprise-wide integrated team
Collaborates with data engineers, solution architects, web developers, and privacy and security experts, and agencies/consultants to connect and maintain data pipelines and system integrations across digital experience and web platforms
Evaluates, develops, and pilots new analytics and AI‑driven tools for deeper insights and automation
Leads efforts to define, document, and implement consistent analytics and tracking across digital platforms in accordance with regulations, policies, standards, and guidelines
Establishes enterprise-wide conventions for tracking, tagging, and metadata
Collaborates with marketing and communications teams and other cross-functional units to ensure shared understanding and adoption of best practices
Supports change management and professional development for analytics processes, tools, and governance across the enterprise
Partners with digital, operations, and IT teams to assess the effectiveness of tools and platforms for tracking, displaying, and storing data
Evaluates and recommends new solutions, integrations, automations, and other future-proof enhancements that increase efficiency, reduce risk, and improve performance
Provides mentorship and technical/professional guidance to lower-level web staff
Oversees the work of consultants and contractors
May supervise a small staff
Qualification
Required
Bachelor's degree in Analytics, Digital Marketing, Computer Science, Information Systems, or related field
7 years of experience in web analytics, data integration, or digital marketing operations, or related field
Equivalent combination of education and experience
Expert knowledge in dashboard and visualization tools, scripting languages, and cloud data platforms
Analytical and strategic skills, with the ability to translate complex data into trends, insights, and actionable and strategic recommendations
Ability to work collaboratively and communicate information across technical and non-technical teams
Preferred
Experience in higher‑education marketing or analytics
Google Analytics, Adobe Analytics, or related analytics/data‑integration certification upon hire
Company
University of Rochester Advancement
The University of Rochester, one of the nation’s top private research universities, has built a national caliber advancement program in support of the largest campaign in the University’s history.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase