Starcom · 1 day ago
Senior Vice President, Applied Analytics
Chicago, IL
Full-time
Hybrid
Director/Executive
$176K/yr - $264K/yr
12+ years expStarcom is a global communications planning and media leader with over 80 years of history. The Senior Vice President of Applied Analytics will lead an analytics team to address client business questions using data and analytics techniques, while driving a culture of data-driven decision making across the organization.
AdvertisingBrand MarketingMarketing
Responsibilities
Consult with clients to define and answer their most important business questions, advising on how to best leverage data on media & marketing investments to drive business results
Drive a culture of ‘always on ‘data-driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planning
Provide thought leadership and be a subject matter expert in the designing and recommending appropriate analytic methodology and approach to address key client questions
Lead measurement framework development and define media KPIs linked to the business objectives
Build the profile of Data and Analytics by packaging and evangelizing best in class client work and provide the clear data and analytics story -why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses
Work closely with the internal client teams to deliver high-quality execution of a diverse array of client and project deliverables
Primary lead for brand teams (agency and client) on campaign/brand measurement research development and implementation
Guide and work closely with the investment and planning teams and the client teams to deliver on “data-driven” marketing investment decisions (how much, where, when, which channels, etc...) and demonstrate delivery against business objectives
Consult with client media teams to align with the strategy, measurement, and optimization plans
Develop, manage, and mentor a team and lead strategic efforts and departmental vision
Qualification
Required
Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
12+ years in media, analytics, marketing research, consumer insights, business consulting, or digital advertising analytics
8+ years of people management experience with progressing roles and responsibilities
Excellent project management, organization, leadership, presentation and communication skills
Strong grounding in traditional and digital media advertising effectiveness methods including ROI, preferably working knowledge of market mix model results
Knowledge and interest in learning about the traditional and digital media research measurement vendor marketplace, with the ability to identify and evaluate new capabilities across suppliers
Experience with competitive reporting systems and interest in the competitive landscape of the technology marketplace
A team player with proven ability to work well with others, acting both resourceful and collaborative
Experience with statistical software packages (SAS,R, Python) a plus
Proficiency in Microsoft Office Suite with advanced understanding of Excel
Experience with visualization tools such as Tableau, GoodData, Datorama
Excellent verbal and written communication skills
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Starcom
With a history that dates back over 80 years, Starcom is a global communications planning and media leader.
5001-10000 employees
H1B Sponsorship
Starcom has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (8)
2023 (11)
2022 (20)
2021 (8)
2020 (16)
Funding
Current Stage
Late StageLeadership Team
Dan Bruinsma
Executive Vice President
Recent News
Prolific North
2025-11-03
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