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TikTok · 18 hours ago

Monetization Strategist (Analytics)

San Jose, CA

Full-time

Hybrid

Mid Level

$130K/yr - $270K/yr

TikTok is the leading destination for short-form mobile video, and they are seeking a Monetization Strategist to drive monetization and sustainable revenue growth through data science. The role involves business analysis of TikTok monetization products, designing metrics frameworks, and collaborating with various teams to support strategic business development plans.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Responsible for business analysis of Tiktok monetization products. Evaluate business health, identify potential risks and major business opportunities from a global perspective, using statistical analysis, quantitative attribution and other methods

Design comprehensive metrics framework for TikTok's commercial products and key business directions. Conduct in-depth analysis of key metrics, trends, and performance indicators to drive data-informed decision making and support strategic business development plans

Participate in business goal setting, key direction decision-making and improve internal management efficiency by integrating various data and information based on comprehensive business logic across products, multiple platforms and multiple business forms

From the perspective of TikTok's monetization product global optimization and ROI efficiency, plan and establish key research topics. Collaborate with PM, engineering, sales, strategy team and other roles to deliver research results with clear conclusions and implementation plans, provide decision-making references for leaders and achieve data-driven business growth

Qualification

SQL/HiveR/PythonData visualizationQuantitative attributionAnalytical skillsEntrepreneurial mindsetDigital advertising experienceCommunication skillsCross-functional collaborationProblem-solving

Required

Work experience in a high growth tech company or strategy consulting firms

Advanced degree in quantitative discipline (e.g., Statistics, Operations Research, Economics, Computer Science, Mathematics, Physics) or equivalent practical experience

Fluency in SQL/Hive, R/Python; experience in using data visualization products; knowledge of quantitative attribution methods

Preferred

Strong analytical skills, excellent communication and cross-functional collaboration skills, and proactiveness in problem-solving

Fast learner, highly entrepreneurial with a good sense of judgment and original thinking

Experience in digital advertising with a great understanding of advertising products

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)