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Frida · 2 months ago

VP, E-Commerce & Media Strategy

Miami, FL

Full-time

Onsite

Director/Executive

Frida is a company dedicated to making parenting easier and less overwhelming. The VP of E-Commerce & Media Strategy will be responsible for building and executing a comprehensive e-commerce and media strategy to maximize sales performance and enhance brand visibility, while leading a high-performing team and collaborating across various departments.

BabyFirst AidHealth CareManufacturingMedical Device

Responsibilities

Develop and lead the overarching e-commerce vision and strategy, ensuring alignment with company growth goals

Oversee Amazon, DTC, and key retailer.com accounts, driving revenue, optimizing performance, and enhancing the digital shelf experience

Manage product assortment, pricing, and promotional strategies across platforms

Partner with Sales and Operations to optimize inventory planning, fulfillment, and consumer experience

Lead annual negotiations with retailers that lead to mutually beneficial outcomes

Lead the exploration, planning, and execution of new and emerging channels

Own the development and execution of paid media strategies (search, social, display, programmatic) that build awareness and drive conversion

Collaborate with Brand and Creative teams to ensure content is tailored for platform-specific performance

Use data-driven insights to continuously refine media investments, content performance, and audience targeting

Drive integration between e-commerce initiatives and media campaigns to maximize ROI

Collaborate in building annual media budgets to support brand and business objectives

Experiment with next-generation media platforms (e.g., social audio, AI-driven content, social commerce) to drive reach and revenue

Lead and develop a team, providing coaching, mentorship, and clear career development paths

Foster strong cross-functional collaboration with Brand, Creative, Product, and Sales teams

Report regularly to executive leadership on performance, insights, and opportunities

Qualification

E-commerce StrategyMedia StrategyData-driven InsightsTeam LeadershipAmazon ManagementDigital MarketingPerformance OptimizationCross-functional CollaborationContent PerformanceConsumer ExperienceMentorshipNegotiation Skills

Required

Proven experience in e-commerce strategy development and execution

Strong understanding of digital marketing and media strategies

Experience managing high-performing teams

Ability to collaborate cross-functionally with Marketing, Sales, Creative, Operations, and Finance

Experience with Amazon, DTC, and key retailer.com accounts

Strong analytical skills to use data-driven insights for decision making

Experience in negotiating with retailers

Ability to experiment with next-generation media platforms

Strong leadership and mentorship skills

Preferred

Experience in a fast-moving, entrepreneurial environment

Familiarity with social audio, AI-driven content, and social commerce

Benefits

Comprehensive medical, vision, and dental plans

Employer paid life insurance

Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability

FSA & HSA

401k matching up to 4% with immediate vesting

Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater

Flexible paid pregnancy and parental leave

Weekly wellness programming including manicures & pedicures, massages, and carwashes

Dog friendly office - feel free to bring your best buddy with you to work!

Learning & development opportunities for professional and personal growth

Company-wide events & outings- we know how to throw a party! Team engagement is at the epicenter of our culture, whether it's getting together for our annual Fam Jam bash or giving back to our community through a day of service

Exclusive employee product discounts