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PartnerCentric, Inc. · 2 weeks ago

Senior Manager, Paid Media & Partnerships

United States

Full-time

Remote

Mid, Senior Level

3+ years exp

PartnerCentric is seeking a Senior Manager, Paid Media and Partnerships to play a pivotal role in their Partnership Development Center of Excellence. This role involves strategic thinking and hands-on relationship management to optimize high-value partnerships that drive client revenue, particularly in emerging ecosystems like AI-driven media and Retail Media Networks.

AdvertisingMarketingProfessional Services

Responsibilities

Identify and cultivate relationships with high-value partners across affiliate, influencer, creator, fintech, and lead generation ecosystems

Explore and evaluate emerging partner categories, including AI-powered commerce, GEO/AEO partner targets, paid media, and Retail Media Networks, for client fit and innovation potential

Translate client objectives into strategic partnership plans that align with their affiliate program goals and drive incremental performance

Collaborate with the Director of Partnership Development to evolve PartnerCentric’s partnership roadmap in line with market trends

Own and manage a portfolio of strategic partner relationships; serve as the key point of contact for performance growth, co-marketing, and innovation discussions

Negotiate commercial agreements and revenue share models with partners in alignment with client and agency objectives

Act as an advocate for partners internally, ensuring their value propositions are understood and leveraged across client teams

Manage and mentor a small team of Partnership Managers or Associates, supporting their professional growth and ensuring strong collaboration across departments

Provide coaching on partner strategy, negotiation, and communication skills; foster curiosity, accountability, and creativity within the team

Support the Director of Partnership Development in developing scalable systems for partner recruitment, enablement, and performance tracking

Partner closely with the Client Services and Data & Insights teams to ensure partner strategies align with client performance goals and FUSE innovation priorities

Contribute to thought leadership, partner education sessions, and case studies highlighting partner success stories and innovations

Leverage AI-powered tools and PartnerCentric’s proprietary FUSE technology to surface insights, assess performance, and identify areas of opportunity

Qualification

Affiliate marketingPartnership developmentRelationship managementRetail Media NetworksProgrammatic PlatformsAI-driven mediaTeam leadershipCommunication skillsPresentation skillsCollaboration skillsNegotiation skills

Required

Minimum of 3-5 years of experience in affiliate, partnerships, influencer, or performance marketing, including a minimum of at least 1 year working directly within the affiliate landscape

Strong understanding of affiliate ecosystems, including content commerce, creator partnerships, fintech, and emerging digital media

Highly curious, forward-thinking, and motivated to shape the future of partnership marketing

Proven ability to manage partner relationships, negotiate agreements, and drive measurable results

Experience managing or mentoring team members

Excellent communication, presentation, and collaboration skills; comfortable representing PartnerCentric to senior-level stakeholders

Preferred

Familiarity with Retail Media Networks (e.g., Criteo, Koddi, CitrusAds), Programmatic Platforms (e.g., TradeDesk, DV360), AI-Authority Media (e.g., Reddit, Quora), and AI-led partner strategies to create visibility and ranking in Answer Engines is a plus

Experience with platforms such as Impact, CJ, Partnerize, or Rakuten preferred