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Carhartt · 1 week ago

Brand Creative Lead

Dearborn, MI

Full-time

Hybrid

Senior Level

5+ years exp

Carhartt is a company dedicated to serving hardworking people by building durable products. The Brand Creative Lead is responsible for the creative development of seasonal campaigns and product launches, ensuring that storytelling is clear and connected to consumers. This role collaborates with various teams to lead campaigns from concept to execution and maintain a strong brand identity.

Consumer GoodsFashionManufacturingRetail

Responsibilities

Translate marketing strategies into big ideas that establish seasonal narratives, launch new product concepts and connect to brand marketing platforms

Lead the development of integrated, multi-channel campaigns that dimensionalize and connect big ideas throughout the funnel

Guide the design, copy, and production process to deliver world-class creative across seasonal storytelling, product launches, and content

Partner with Carhartt production teams to bring ideas to life by via lifestyle, in studio, and animation. Actively lead and participate in all aspects of production from pre-production, production and post-production ensuring finalized assets are completed in a timely basis

Work with Carhartt design teams to develop comprehensive Creative Centers that provide strategic creative direction, including photography, copy and executional direction for full funnel activation by channel owners

Review channel-specific creative executions as needed to ensure consistency across channels

Partner with Marketing, Product, and Channel leads to ensure a deep understanding of seasonal briefs and requirements for multi-channel campaigns

Maintain a strong visual and verbal identity, ensuring everything we create strengthens our brand voice and design system

Stay ahead of cultural, creative, and consumer trends to keep the brand relevant and distinctive

Qualification

Brand creative campaignsDigital design systemsConceptual thinkingProduction process understandingAttention to visual detailAgency experiencePresentation skillsCollaboration

Required

Bachelor's degree in advertising, design/visual communication, or equivalent years of work experience may be considered in lieu of degree

5 or more years of experience inclusive of the following: Concepting and creating brand level creative campaigns, understanding how to layer messaging full funnel

The use of digital design systems, i.e. Figma, Sketch, Adobe XD, Invision, etc

Strong attention to visual detail, ensuring accuracy and consistency in all brand assets

Agency or client-side experience

Strong conceptual thinking demonstrated through a collection of past work

Excellent presentation and communication skills with experience presenting to team members and stakeholders at all levels

Ability to collaborate with multiple teams – both inside and outside of the creative department

Understanding of the production process

Typical office environment; office setting. Extended periods of time sitting, standing, typing on a computer is required

Willing to work some evenings and weekends if necessary

National travel required (up to 25%)

This position has a Hybrid location: Associate will work on-site regularly as needed for work activities

Preferred

Advertising portfolio school background is preferred, but not required if the candidate has a portfolio of work demonstrating his or her ability to create smart, strategic, and award-winning creative work