AEG · 1 day ago
Senior Director, Paid Marketing - AXS
Los Angeles, CA
Full-time
Onsite
Director/Executive
$141K/yr - $210K/yr
8+ years expAXS is a company that connects fans with the artists and teams they love, selling millions of tickets to events. They are seeking a Senior Director, Paid Marketing to lead their paid acquisition strategy and oversee a multi-million dollar budget, focusing on data-driven decision-making and performance optimization.
Card and Board GamesLeisureSports
No H1B
Responsibilities
Provide strategic leadership over the full paid acquisition funnel, developing a comprehensive performance marketing strategy across paid search, paid social, and programmatic display to drive revenue growth and ROI
Define and oversee frameworks for channel optimization, guiding teams on best practices for bidding, creative testing, segmentation, and budget efficiency
Ensure paid media programs align with company-wide goals, long-term marketing plans, and evolving audience strategies
Lead cross-functional collaboration with Analytics, MarTech, Creative, and Finance to establish shared KPIs, ensure robust data infrastructure, and unlock actionable insights
Direct the development of enterprise-level reporting tools and dashboards, ensuring visibility into performance metrics at both tactical and strategic levels
Set experimentation priorities and measurement standards across all paid media channels, including incrementality testing, attribution modeling, and lift analysis
Oversee annual forecasting, scenario planning, and investment strategy for a $5M+ budget; continuously assess ROI and make strategic allocation recommendations
Drive operational excellence in campaign execution by implementing scalable systems, automation tools, and performance standards across high-volume campaign environments
Lead, develop, and inspire a team of senior-level channel leads and specialists, creating a culture of accountability, innovation, and high performance
Own hiring strategy and succession planning for the performance marketing function, ensuring depth of expertise and future-ready talent
Act as a senior strategic advisor for client and partner engagements, shaping paid media strategies that align with business objectives and delivering high-level performance insights
Serve as a key marketing stakeholder in company-wide growth planning, contributing to strategic decisions around customer acquisition, media investments, and innovation
Monitor market trends and competitor activity to inform long-term performance marketing strategy, testing new platforms and approaches as needed
Qualification
Required
8- 10 years of progressive experience in paid media strategy development and hands-on execution across multiple digital channels (e.g., paid search, paid social, programmatic display), with accountability for the marketing P&L
4- 6 years of experience leading and managing high-performing digital marketing teams, including coaching, mentoring, and performance management
Proven experience with full ownership and accountability for a marketing P&L, demonstrating a strong understanding of budget management, ROI analysis, and delivering measurable results against key performance indicators
Demonstrated experience in developing and implementing data-driven paid marketing strategies that align with overall business objectives and drive revenue growth
Experience managing high-scale campaign environments, utilizing automation to streamline processes, and ensuring operational efficiency across thousands of live campaigns
Strong experience in incrementality testing, attribution modeling, and ROI analysis to optimize ad spend and drive performance
Deep understanding of Google Ads, SA360, Meta, DV360, The Trade Desk, with expertise in bidding strategies, audience segmentation, and creative optimization
Proven ability to develop media plans, build client recap presentations, and deploy client dollars effectively in an agency setting
Strong collaboration skills, with a track record of working with analytics, MarTech, CRM, creative, and finance teams to deliver integrated performance marketing solutions
Exceptional leadership skills with a proven ability to build, recruit, mentor, and develop high-performing teams of marketing professionals
Strong understanding of digital marketing analytics, attribution models, and reporting tools, with the ability to extract actionable insights from complex datasets
Benefits
Medical, dental and vision insurance
Paid holidays
Vacation and sick time
Company paid basic life insurance
Voluntary life insurance
Parental leave
401k Plan (with a current employer match of 3%)
Flexible spending and health savings account options
Wellness offerings
Company
AEG
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns,
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Nick Baker
President & Chief Operating Officer, Global Partnerships
Russell Silvers
President & Chief Operating Officer, Global Partnerships
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