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Guild · 2 months ago

Senior Product Marketing Manager (Remote)

United States

Full-time

Remote

Mid, Senior Level

$129K/yr - $188K/yr

6+ years exp

Guild is a leading talent development company that partners with innovative employers to build a resilient workforce. The Senior Product Marketing Manager will lead the development of core product positioning and messaging for the Grow product, ensuring that Guild is perceived as a category leader in the market.

Career PlanningEdTechEducation

Responsibilities

Be market and customer obsessed. Drive ongoing market, customer, and competitive research to inform positioning and long-term messaging strategy—translating insights into actionable recommendations for the business

Lead the creation, refinement, and articulation of the Grow product’s positioning and messaging, ensuring clarity, consistency, and market relevance. This includes effectively positioning our Grow product and features

Develop and maintain the strategic product narrative that communicates Guild’s unique value and competitive differentiation to employers, employees, partners, and the broader market

Translate customer pain points and market differentiation into high-impact, narrative-driven assets (e.g., market-facing decks, core product messaging guides, executive talking points) that enable internal and external stakeholders to communicate Guild Grow’s core value proposition

Partner closely with Product, Marketing, Employer Partnerships, Sales, Executives, and Enablement teams to ensure alignment around core product positioning and consistent delivery of the strategic narrative

Influence the product roadmap by gathering and synthesizing customer and market insights to ensure our positioning and narrative align with evolving customer needs and competitive dynamics

Qualification

Product marketingPositioningMessagingMarket researchB2B SaaS experienceCompetitive analysisAnalytical mindsetStorytelling skillsCommunication skillsCross-functional collaboration

Required

6+ years in product marketing or related field, with a proven track record in positioning and messaging—preferably in B2B SaaS or HR Tech

Exceptional storytelling and communication skills, with the ability to distill complex ideas into clear, compelling narratives for diverse audiences, especially HR or L&D buyers

Demonstrated expertise in competitive analysis, market research, and leveraging insights to shape high-level product strategy

Expertise in positioning and messaging for a product suite, including effectively nesting multiple products or capabilities under a hero product

Experience driving alignment and building consensus across executive and cross-functional teams, especially in highly complex organizations with complicated products

Confidence working directly with executive leadership (Chief Commercial Officer, Chief Marketing Officer, and Chief Executive Officer) to build and refine effective positioning

Ability to translate details & data to the 30,000-foot view, connecting market trends and customer needs to long-term positioning

Analytical mindset with experience leveraging data to inform strategy and measure success

Benefits

Access to low-cost, high-quality health care options through Cigna and Kaiser (due to coverage limitations, Kaiser is currently only available in CA & CO)

Access to a 401k to help save for the future

Vacation policy to rest and recharge

8 days of fully-paid sick leave, to take the time to heal and or recover

Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 4-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability, employer-sponsored life insurance, fertility and caregiving benefits.

Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services

Education benefits and tuition assistance to help your future development and growth