Carestream Dental · 3 months ago
Sr. Global Marketing Manager, Digital Solutions & Partnerships
United States
Full-time
Remote
Senior LevelCarestream Dental is a digital solutions leader committed to transforming dentistry and simplifying technology. The Sr. Global Marketing Manager will lead global and regional marketing efforts for digital solutions, drive brand awareness, and collaborate with sales teams to enhance customer engagement and revenue growth.
Health CareInformation TechnologyMedical DeviceSoftware
Responsibilities
Lead the development of comprehensive portfolio/brand strategies, in collaboration with key stakeholders, and ensure tactical execution
Develop and refine product positioning, value propositions, and marketing messaging. Work closely with product development teams (Product Line Managers ‘PLMs’) to gain a deep understanding of current offerings and upcoming innovations, leading the creation of compelling marketing content and collateral to support launches and ongoing campaigns. Guide regional marketing teams in the development of marketing plans and usage of materials developed
Quickly grasp and articulate the unique features and benefits of the SMOP product to tailor marketing strategies effectively
Drive demand and generate product leads through targeted digital and traditional channels (web, social, SEO/SEM etc.) to boost brand awareness and trial-- resulting in stronger lead flow and higher conversion rates. Continuously optimize plans to prioritize tactics that deliver the highest quality leads
Develop strong go-to-market strategies and plans by understanding customer base and main targets, especially aggregators such as Dental Service Organizations, Implant companies, and Dental Labs. Define appropriate target audience and align marketing initiatives to the right target
Successfully deliver innovation to the market (including partnerships): Collaborate closely with Upstream Product Marketing (Product Line Management), Regional Downstream Marketing, and Sales to translate product roadmaps and align resources into compelling product launch strategies and GTM planning. Develop support communication/advertising plans and track and review performance KPIs
Evaluate, recommend, and implement the appropriate digital strategy (website, social, etc.) for the Swissmeda brand portfolio
Starting with the US, create the marketing plan and communications mix articulating what content will be placed where and how
Determine website best practice: standalone sites vs integrated into Carestream Dental/Technology existing sites or combinations thereof
Recommend appropriate marketing mix, participation strategy, and prioritization of activity for: digital, courses, publications, conference and trade show/exposition visibility, other events, and key opinion leader (KOL) engagement and educational activity. Manage all marketing needs for these activities
Partner with the sales teams to ensure successful collaboration, attainment of new business, and delivery. Foster a strong partnership between marketing and sales
Able to stay ahead of market demands and customer needs by developing a quick understanding of industry dynamics, market trends, growth drivers, and the competitive landscape and tailor relevant marketing activity to capture opportunity
Create and report on effective KPIs, collaborating with regional sales teams to ensure delivery against targets and making swift changes if not
Qualification
Required
Strategic and hands-on B2B Marketing Manager experience
Ability to lead and coordinate marketing efforts across branded product portfolios
Experience in developing go-to-market strategies and driving brand awareness
Experience in demand generation, product launches, campaigns, content development, and event support
Strong sales mindset with the ability to align with and influence sales execution
Experience collaborating with marketing colleagues, senior leadership, and strategic account teams
Ability to develop comprehensive portfolio/brand strategies in collaboration with key stakeholders
Experience in developing and refining product positioning, value propositions, and marketing messaging
Ability to create compelling marketing content and collateral to support launches and ongoing campaigns
Experience in driving demand and generating product leads through targeted digital and traditional channels
Ability to develop strong go-to-market strategies and plans by understanding customer base and main targets
Experience in successfully delivering innovation to the market and collaborating with Upstream Product Marketing
Ability to evaluate, recommend, and implement appropriate digital strategies for brand portfolio
Experience in recommending appropriate marketing mix and prioritization of activity for various marketing channels
Ability to partner with sales teams to ensure successful collaboration and attainment of new business
Ability to stay ahead of market demands and customer needs by understanding industry dynamics and trends
Experience in creating and reporting on effective KPIs
Company
Carestream Dental
Carestream Dental provides imaging, CAD/CAM, software and practice management solutions for dental and oral health professionals.
Founded in 1896
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2017-04-13Acquired
Leadership Team
Lisa Ashby
CEO
Recent News
Precedence Research
2025-08-26
Company data provided by crunchbase