Murphy Oil Corporation · 2 months ago
Loyalty Digital Category Manager
El Dorado, AR
Full-time
Onsite
Mid LevelMurphy Oil Corporation is seeking a Loyalty Digital Category Manager to leverage member-level data and insights for driving targeted member behaviors in non-age-restricted product categories. The role involves collaborating with various stakeholders to develop and implement marketing strategies, promotions, and campaigns to enhance member engagement and support corporate objectives.
Enterprise SoftwareOil and Gas
Responsibilities
Leverage customer-level data and insights, research, customer feedback, as well as program and campaign metrics to inform development of campaigns and promotions that support business, member, and category objectives (i.e., basket size, share of wallet, visit frequency, etc.)
In collaboration with internal stakeholders including Category Managers, leverage insights from member data to create and maintain a pipeline of monthly promotions and CRM campaigns that drive desired member behaviors across categories
Assist in the development and implementation of innovative and effective multichannel digital marketing programs that support business and category objectives, marketing priorities, and increased member engagement
Identify and develop member category promotions that strengthen the depth of Loyalty offerings and member engagement
Partner with merchandising and loyalty analytics to identify opportunities to influence member behavior
Meet with vendor account managers and vendor digital managers to ensure their understanding of the MDR loyalty program and program objectives to advance the depth of support for loyalty campaigns
Drive execution of new and existing program strategies and brainstorm new opportunities to grow and evolve the program and member engagement
Create and maintain an evolving data-driven test and learn roadmap to continuously optimize efforts to increase effectiveness in engaging members and influencing behavior in support of objectives
Monitor campaign performance, measure effectiveness, and apply insights to improve future initiatives
Define and monitor the success of programs, campaigns, and initiatives at the program, customer segment/audience, and campaign levels
Understand program KPIs and keep a pulse of program health and member engagement, making recommendations to improve
Perform descriptive analytics on major promotional campaigns to share with key stakeholders (i.e., category leaders, merchants, vendor partners, etc.)
Collaborate cross-functionally (i.e., Merchants, Vendors, Accounting, TS, Pricebook, Loyalty Vendor, Legal, etc.) and share information necessary to improve operational effectiveness and workflow efficiencies in support of properly executed campaigns
Review and analyze consumer and industry trends, and the competitive marketplace. Utilize such insight, along with market research, customer feedback, and analytic findings, to identify opportunities that enhance the MDR experience – leading to deeper and richer member engagement
Responsible for leading go-to-market campaign activities such as audience identification, offer configuration, pricebook review, legal approval, technical requirements, communications proofing, etcetera, to ensure effective implementation, tracking, and reporting of promotions
Maintain MDR calendar and communication matrix to ensure there is a clear understanding of each offer detail by all parties involved with promotion execution
Continuously work with and support MDR and Merchandise Category Managers to ensure monthly MDR offers are submitted and launched in accordance with processes, approvals, etc. while meeting necessary deadlines
Lead administration of MDR sweepstakes including rules development, promo
Qualification
Required
Leverage member-level data and insights to develop and implement strategies and tactics to drive targeted member behaviors in non-age-restricted product categories
Partner with internal and external stakeholders (i.e., analytics, merchants, suppliers, vendors, technical partners, etc.) to identify opportunities, develop and launch promotions, and report on performance
Support the overall evolution and effectiveness of MDR to drive stronger member engagement and support corporate objectives
Leverage customer-level data and insights, research, customer feedback, as well as program and campaign metrics to inform development of campaigns and promotions
Collaborate with internal stakeholders including Category Managers to create and maintain a pipeline of monthly promotions and CRM campaigns
Assist in the development and implementation of innovative and effective multichannel digital marketing programs
Identify and develop member category promotions that strengthen the depth of Loyalty offerings and member engagement
Partner with merchandising and loyalty analytics to identify opportunities to influence member behavior
Meet with vendor account managers and vendor digital managers to ensure understanding of the MDR loyalty program
Drive execution of new and existing program strategies and brainstorm new opportunities to grow and evolve the program
Create and maintain an evolving data-driven test and learn roadmap
Monitor campaign performance, measure effectiveness, and apply insights to improve future initiatives
Define and monitor the success of programs, campaigns, and initiatives
Understand program KPIs and keep a pulse of program health and member engagement
Perform descriptive analytics on major promotional campaigns
Collaborate cross-functionally (i.e., Merchants, Vendors, Accounting, TS, Pricebook, Loyalty Vendor, Legal, etc.) to improve operational effectiveness
Review and analyze consumer and industry trends, and the competitive marketplace
Responsible for leading go-to-market campaign activities such as audience identification, offer configuration, pricebook review, legal approval, technical requirements, communications proofing, etc
Maintain MDR calendar and communication matrix to ensure clear understanding of each offer detail
Continuously work with and support MDR and Merchandise Category Managers to ensure monthly MDR offers are submitted and launched
Lead administration of MDR sweepstakes including rules development
Company
Murphy Oil Corporation
Murphy Oil Corporation is a International Oil and Gas Leader.
Founded in 1950
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.1B2026-01-08Post Ipo Debt· $500M
2024-09-19Post Ipo Debt· $600M
1961-01-01IPO
Leadership Team
Eric Hambly
President and Chief Executive Officer
Recent News
Business Wire
2026-01-09
2026-01-07
2026-01-07
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