Airwallex · 1 day ago
Manager, Performance Marketing, AI and Creative
San Francisco, CA
Full-time
Onsite
Mid, Senior Level
$110K/yr - $170K/yr
5+ years expAirwallex is a unified payments and financial platform for global businesses, seeking a Manager of Performance Marketing focused on AI and Creative. This role involves leading creative strategies, leveraging AI tools for performance across various marketing channels, and collaborating with cross-functional teams to drive measurable impact.
FinanceFinancial ServicesFinTechPayments
Responsibilities
Lead the creative and content strategy for performance campaigns using AI tools to accelerate ideation, production, and iteration
Develop frameworks for creative testing and personalization that improve funnel conversion and efficiency
Collaborate with Product Marketing and Growth to ensure messaging aligns with audience intent and lifecycle stage
Use AI platforms (e.g., ChatGPT, Midjourney, Firefly, Runway, Synthesia,etc) to generate and test creative variations at scale
Establish guardrails and brand governance for AI-generated content, ensuring quality, tone, and compliance
Work with channel leads to translate creative insights into performance outcomes across LinkedIn, Meta, YouTube, Google, and programmatic
Collaborate with Paid Search, Paid Social, and Display leads to build creatives for each region and country, including spearheading the workflow for translations and creative alignment to country/culture and manage the delivery of assets on schedule to the campaign development team
Analyze creative performance and implement structured testing roadmaps to identify top-performing messages, visuals, and formats
Partner with Paid Media and Web teams to connect ad creative to optimized landing experiences for full-funnel efficiency
Ensure campaign creatives are tagged, tracked, and analyzed for CAC and ROI impact across the marketing funnel
Build creative experimentation frameworks using AI-assisted analysis and automation tools
Partner with Analytics to measure the influence of creative variables on CTR, CVR, and down-funnel conversion. Create Looker or Tableau dashboards that visualize creative performance by asset, audience, and funnel stage
Continuously analyze learnings to improve storytelling effectiveness and scalability
Proactively integrate AI tools into creative production workflows
Educate and enable marketing partners on AI creative best practices, tools, and testing frameworks
Manage external vendors or agencies experimenting with AI-driven content creation
Serve as the AI and Creative performance lead — evangelizing innovation and demonstrating measurable business results
Qualification
Required
5+ years of experience in performance marketing, creative strategy, or growth experimentation, ideally within B2B SaaS or fintech
Proven success in combining creative excellence with measurable performance metrics
Hands-on experience with AI-powered creative workflows (text, image, or video generation)
Strong analytical mindset; able to connect creative experiments to business metrics like CTR, CVR, and CAC
Exceptional cross-functional collaboration skills; able to influence creative, growth, and brand teams
Bachelor's degree in Digital Marketing, Data Analytics, or a related field
Preferred
Experience scaling creative systems within a global performance marketing organization
Familiarity with multi-touch attribution, MMM, and incrementality testing
Comfort operating in fast-moving, test-and-learn environments
Experience building AI creative playbooks and production templates for marketing teams
Ability to balance creativity with operational discipline and technical accuracy
Company
Airwallex
Airwallex is a global payments and financial platform that provides business accounts, payment solutions, and spend management tools.
1001-5000 employees
H1B Sponsorship
Airwallex has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (16)
2024 (6)
2022 (2)
Funding
Current Stage
Late StageTotal Funding
$1.53BKey Investors
AdditionSquare Peg CapitalLone Pine Capital
2025-12-08Series G· $330M
2025-05-21Series F· $150M
2025-05-21Secondary Market· $150M
Leadership Team
Jack Zhang
Co-Founder & CEO
Jacob Dai
Co-Founder & CTO
Recent News
Mobile World Live
2026-01-06
2026-01-06
Electronic Payments International
2026-01-06
Company data provided by crunchbase