Samsara · 1 week ago
Senior Customer Lifecycle Marketing Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
$111K/yr - $193K/yr
8+ years expSamsara is a pioneer of the Connected Operations™ Cloud, aiming to improve physical operations through IoT data. The Senior Customer Lifecycle Marketing Manager will design impactful customer lifecycle campaigns, optimize customer journeys through data, and drive cross-functional alignment to enhance customer engagement and retention.
Business IntelligenceCloud Data ServicesInternet of ThingsSaaSSoftware
Responsibilities
Design and implement impactful customer lifecycle campaigns: Collaborate with Customer Outcomes (Customer Success, Customer Education, Customer Support) and Marketing Operations to design and implement lifecycle marketing campaigns. Develop scalable processes to efficiently launch and manage lifecycle programs that drive measurable results
Optimize journeys through experimentation and data: Collaborate with Marketing Analytics to craft a campaign roadmap and develop innovative, data-backed strategies to engage customers at key lifecycle moments. Use insights to continuously refine touchpoints and maximize engagement
Own end-to-end lifecycle strategy and execution: Lead and evolve lifecycle communications, including audience segmentation, message development, campaign execution, and performance analysis. Establish a continuous feedback loop to optimize strategies and future email campaigns
Measure campaign and program effectiveness: Partner with Marketing Operations and Analytics to establish best-in-class reporting that tracks the success of global lifecycle campaigns. Use this data to inform decisions, optimize performance, and share wins across the organization
Drive cross-functional alignment and communication: Act as a liaison between teams — Customer Outcomes, Product, and Sales — to ensure a seamless customer experience. Ensure partners and stakeholders have clear visibility into the current state and ongoing evolution of the customer lifecycle. Share learnings, champion change management, and bring stakeholders together to achieve a common goal
Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices
Qualification
Required
8+ years of experience in lifecycle marketing, customer marketing, and/or digital customer programs in a global B2B SaaS environment
Strong understanding of market segmentation, customer journey mapping, and campaign automation
History of successfully launching end-to-end lifecycle programs and experience investing in the right levers to drive impactful results
Highly skilled at managing complex projects with multiple priorities, meeting deadlines, and delivering exceptional quality, earning recognition as a strategic 'operator' by peers and leadership
Demonstrates curiosity at every opportunity to deeply understand the customer — uncovering their behaviors, motivations, challenges, and goals — and weaves these insights into strategies and campaigns
Exceptional copywriting and creative skills, with the ability to deliver strong and effective content
Exhibits excellent judgment and a passion for data-based decision-making and experimentation
Fluent in English with strong written and verbal communication
Cross-functional collaborator with strong listening skills rooted in empathy to develop authentic relationships
Preferred
Self-motivated and results-driven, with the ability to think strategically and execute tactically
Proven experience working cross-functionally with product, data, and content teams
Familiarity with regional data privacy regulations (GDPR, CAN-SPAM, etc.)
Experience managing localization and translation processes for marketing content
Experience using Iterable or another ESP
Email coding experience (HTML/CSS) is a plus
Bachelor's degree from a 4-year institution
Benefits
Competitive total compensation package
Employee-led remote and flexible working
Health benefits
Samsara for Good charity fund
Much, much more
Company
Samsara
Samsara is digitizing the world of physical operations.
1001-5000 employees
H1B Sponsorship
Samsara has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (68)
2024 (53)
2023 (59)
2022 (70)
2021 (1)
2020 (8)
Funding
Current Stage
Public CompanyTotal Funding
$930MKey Investors
General CatalystAndreessen Horowitz
2021-12-15IPO
2020-09-24Secondary Market
2020-05-20Series F· $700M
Leadership Team
Sanjit Biswas
CEO
Ben Calderon
CTO - Hardware & Operations
Recent News
2026-01-16
2026-01-16
Company data provided by crunchbase