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Lithia & Driveway · 2 months ago

Retail Marketing Manager (South FL)

United States

Full-time

Remote

Mid, Senior Level

$80K/yr - $125K/yr

Lithia & Driveway is one of the largest global automotive retailers providing a wide array of products and services. The Manager, Retail Marketing Operations leads marketing strategies and initiatives for up to 25 Lithia auto dealerships, focusing on driving quality traffic, enhancing customer loyalty, and achieving operational excellence.

AutomotiveRetail

Responsibilities

Drive store performance in customer loyalty, satisfaction, sales, aftersales growth, and profitability through tailored marketing strategies and traffic management

Design and implement marketing strategies that strengthen long-term customer relationships, leveraging internal technology and solutions with priority

Foster and strengthen OEM relationships at the local levels to align on initiatives that drive customer satisfaction and store loyalty

Provide expert guidance to Store Leaders on building and executing marketing strategies aligned with the Customer Ecosystem

Make data-driven recommendations and provide actionable insights based on customer behavior trends to tailor marketing approaches that drive loyalty and retention that is measurable on the Store Performance Scorecard and Customer Ecosystem Scorecard

Partner with LAD Marketing team members and external partners to create impactful, customer-focused content and measure campaign success

Collaborate with other RMOs to ideate and deliver on strategic business initiatives that align with customer loyalty goals

Leverage internal reporting, market intelligence, data analytics, and emerging technologies to create personalized, targeted marketing approaches

Monitor and adapt to changing market conditions

Champion the alignment and integration of key company initiatives and strategies, serving as a resource and advocate for Store Leaders and internal partners