Beauty Co-Lab · 1 day ago
Associate Director, Paid Social
NYC Metro Area
Full-time
Hybrid
Lead/Staff, Director/Executive
$70K/yr - $125K/yr
5+ years expBeauty Co-Lab is a unit of Omnicom Media Group focused on delivering innovative agency solutions for L’Oréal USA. The Social Associate Director will oversee the social function for clients, developing paid social media strategies and leading a team to enhance client relationships and campaign performance.
Marketing & Advertising
Responsibilities
Oversee the social function on their book of clients
Develop overall paid social media strategy
Help grow the client’s business through additional platforms
Ensure team execution meets and exceeds client expectations
Employ highly analytical and quantitative strategies to drive campaign performance and maintain client relationship
Remain at the forefront of paid social commerce techniques
Translate client requirements into actionable campaign objectives
Determine how to use social resources most efficiently and succession plan for resources
Effectively manage and lead all social team members on client team(s)
Identify training and development needs of client team and broader functional team
Build training materials and determine how to effectively implement with the client team and broader functional team; receive consistent feedback on needs from teams
Develop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being used
Consult with the agency as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals
Lead hiring process for social team members on their client team
Ensure integration with other functional teams
Strategize methods to enhance and broaden social media offerings for retail clients
Help identify and test new social channels and products, highlighting results and sharing across organization and externally
Align social strategy closely with the overarching business objectives of retail clients
Owns Social portion of new hire training and onboarding for account, including coordination with HR
Ensure all materials are up-to-date and all trainings have presenters
Determine new trainings that need to be developed and updated
Develop and provide feedback for onboarding process
Develop and ensure certification exams for appropriate team members
Lead roll-out and adoption plan for new processes, strategies, etc
Identify and develop new performance driven social processes, strategies, frameworks, etc. for retail clients
Meet with client teams to identify new management approaches, processes, optimization techniques, etc. to determine if appropriate to leverage
Meet with channels and agency partners to identify opportunities for integration, processes to leverage, etc
Alpha/Beta tests
Provide oversight to client teams on testing approach, analyzing results, and merchandising internally and externally
Identify and evaluate new channels and products
Recommend clients to test new channels and products
Project manage development and testing of products and services
Main point of contact for social partners
Point of escalation for partner related issues
Identify and evaluate new partners in the space
Develop proposals for new partners recommended for the client
Manage logins, level of access, ensure compliance
Qualification
Required
Bachelor's degree in marketing, advertising or communications
5+ years building and/or managing paid social campaigns with vertical expertise working on a commerce/retail client
Experience managing paid social campaigns for Meta, TikTok, Snap and Pinterest. Must have in-platform experience and expertise working on performance campaigns
Possess advanced knowledge of direct marketing principles and strategies
Have polished presentation, communication and listening skills
Have advanced organizational skills being able to manage multiple projects at once
Be a proactive self-starter
Have online media sales and/or interactive ad agency experience
Understands feed management and best practices
Have developed cross channel performance strategies to drive business sales
Experience working in Prisma for budget entry / management and social media ocean integrations
Ability to multi-task, prioritize, and balance time across 5-10+ brands, multiple partner relationships, and internal initiatives daily
Preferred
Meta Blueprint Certified is strongly recommended in addition to other platform certifications including TikTok Academy, Pinterest Academy, Snap Focus, etc
Benefits
Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits
Company
Beauty Co-Lab
Beauty Co-Lab (BCL) is a bespoke Omnicom Group unit for L’Oréal USA delivering an industry-leading agency solution that drive business growth and transformation.
Founded in 2023New York, New York, US
51-200 employeesFunding
Current Stage
Growth StageLeadership Team
Tara McCann
Director, Investment & Activation (JBPs/Partnerships)
Company data provided by crunchbase