Sally Beauty · 1 day ago
Manager, Personalization Analysis & Operations
Denton, TX
Full-time
Onsite
Mid, Senior Level
5+ years expSally Beauty is expanding its use of personalized customer experiences and hyper-personalization to better serve customers. This role is responsible for tracking and monitoring the effectiveness of personalization experiences, supporting the setup and measurement of new tests, and collaborating with various teams to enhance customer engagement.
MessagingRetailSocial Media
Responsibilities
Accountable to coordinating the test and measurement setup and tracking of new personalization tests as well as the tracking and reporting of the personalization tests and overall progress
Establish and maintain operations with digital business partners to personalize ongoing experiences like promo, SKU, and seasonal trends
Effectively prioritize new experimentation within the personalization operational roadmap and leverage data to guide ongoing development
Generate customer insights from data to guide strategic direction of personalized experiences
Collaborate with digital business teams to build business hypothesis leveraging deep understanding of customer behavior and strategize improvements to web performance
Identifying opportunities for optimizations on personalization experiences
Work cross functionally with many other departments to coordinate and execute operational needs and/or to setup a new or optimize an existing personalization experience
Supports two business units under the direction of the Personalization Strategy Lead
Work closely with both the Sr. Product Manager managing the personalization roadmap as well as the CRM personalization lead to ensure experiences are coordinated, optimized, and measurable across channels
Qualification
Required
Bachelor's degree in Mathematics, Business, Technology, or a related field
5-7 years of experience in marketing or e-commerce solutions, with a proven track record of leading personalization strategies
3-5 years of experience in web analytics, business analysis, or statistical background
Strong understanding of digital marketing channels, tools, and best practices
Data driven; must understand how to make decisions using performance metrics
Ability to manage multiple priorities and thrive in a fast-paced environment
Ability to create reports to share with leadership that succinctly inform on progress
Preferred
GA4 experience is a plus
Experience with data driven test and learn methodology and practice preferred
Experience with personalization platforms and technologies; Experience with Salesforce MCP preferred
Benefits
Medical
Dental
Vision
Life Insurance
Paid vacation and sick days
Paid holidays
Tuition reimbursement
401(k) with company match
Complementary services
Great merchandise discount
Company
Sally Beauty
Sally Beauty is a global distributor and retailer offering professional beauty products to both retail consumers.
10001+ employees
H1B Sponsorship
Sally Beauty has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (21)
2024 (12)
2023 (9)
2022 (12)
2021 (10)
2020 (6)
Funding
Current Stage
Public CompanyTotal Funding
$600.03M2024-02-27Post Ipo Debt· $600M
2015-06-20Post Ipo Debt· $0.03M
2006-11-16IPO
Leadership Team
J
Jordan Bartow
CEO
Recent News
2025-10-29
Company data provided by crunchbase