The University of Tennessee Health Science Center · 2 months ago
Director of Marketing, UTC Athletics
Chattanooga, TN
Full-time
Onsite
Lead/Staff, Director/Executive
2+ years expThe University of Tennessee Health Science Center is seeking a Director of Marketing for UTC Athletics. This role involves developing and executing marketing plans to enhance attendance and revenue, overseeing game day marketing efforts, and implementing social media strategies to increase engagement with UTC Athletics.
Health CareHigher EducationMedical
Responsibilities
Develops and executes annual marketing plans for all assigned sports/events, and leads efforts on the communication of these plans within the department
Creates and implements marketing strategies to help increase attendance and revenue for UTC Athletics, as well as enhances the fan experience and gameday atmosphere for home contests
Oversees and leads Mocs game day marketing efforts for assigned sports, including but not limited to: operation of music, leading in-game promotions, serving as main contact for halftime entertainment and National Anthem singers, distribution of giveaway items, oversight of gameday marketing interns, and working with public address announcers and creative services to create a high-energy game day environment for fans and student-athletes
Assists with set-up and operation of all fan experience areas at Mocs Football and Men's Basketball games, to include but not limited to: The Party in the Pavilion, Scrappy's Kid Zone, etc
Utilizes email marketing strategies to provide improved customer service and communication
Assists with marketing efforts to design and implement social media strategies that increase awareness of, and engagement with UTC Athletics
Assists with the oversight of student volunteers/interns for athletics marketing and promotions
Develops event scripts for assigned home contests and assist with various gameday functions for assigned sports
Provides oversight of the Scrappy's Kids Club and the official kids club of the Chattanooga Mocs
Assists with fulfillment of sold inventory by Mocs Sports Properties, the 3rd Party Multimedia Rights Holder for UTC Athletics
Assists with marketing efforts for the Southern Conference and the NCAA Championship events hosted by UTC
Assists with community outreach and assist in working all community events
Performs other duties as assigned
Qualification
Required
Requires a bachelor's degree in a related field
2 years of relevant experience in collegiate athletics or related field, specifically in the areas of marketing and promotions, or an equivalent combination of education, training, and experience
Ability to work under pressure, multitask, and meet deadlines
Ability to maintain positive relationships with external and internal constituencies and provide excellent customer service
Must have strong communications skills, both oral and written
Must have working knowledge of MS software (I.e. Word, Excel, PowerPoint, etc.)
Preferred
A master's degree
3+ years' experience within the Southern Conference and current knowledge of NCAA rules and regulations
Experience with design software preferred (i.e. Photoshop, InDesign, Illustrator)
Experience working with and knowledge of CRM, Email Marketing software preferred; (I.e. Salesforce, Paciolan, and Oracle Eloqua)
Experience in the collegiate environment
Familiarity with Southern Conference and NCAA rules and regulations
Company
The University of Tennessee Health Science Center
Established in 1911, The University of Tennessee Health Science Center aims to improve human health through education, research, clinical care and public service.
1001-5000 employees
H1B Sponsorship
The University of Tennessee Health Science Center has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (100)
2024 (91)
2023 (86)
2022 (74)
2021 (69)
2020 (82)
Funding
Current Stage
Late StageTotal Funding
$10.91MKey Investors
National Cancer InstituteHealth Resources and Services Administration
2022-08-26Grant· $3.16M
2022-07-26Grant· $3.9M
2022-03-31Grant· $2.05M
Leadership Team
Rachal McCray
CTO/ Police Dispatcher
Raaj Kurapati
Executive Vice Chancellor and Chief Operating Officer
Recent News
2025-10-02
Genetic Engineering News
2025-09-28
Company data provided by crunchbase