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IPG Mediabrands · 2 months ago

Associate Director, Paid Social

New York, New York, United States

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

$120K/yr - $130K/yr

KINESSO is the technology-driven performance marketing agency at the heart of IPG Mediabrands, focusing on actionable growth for clients through optimization, analytics, AI, and experimentation. The Associate Director, Paid Social will develop innovative campaigns, manage client relationships, and lead social programs while mentoring cross-functional teams.

AdvertisingDigital MediaMarketing

Responsibilities

Serve as a resource for Managers, Senior Specialists, Specialists and Associates for advice and counsel as well as career development, training and motivating the team

Recommend targeted, innovative media vehicles consistent with client’s strategies and objectives

Become an expert in the client’s business and builds trusted partnerships with all levels of clients

Develop, document, and implement Paid social media best practices within client accounts; Stay on top of the latest digital trends, innovations, and opportunities

Oversee Asana for task management and team collaboration

Key participant in strategic media planning and execution

Accountable for oversight of team structure and all day-to-day operations within the team for Paid Social

Recognize and act on opportunities to grow business

Develop, document, and implement Paid social media best practices within client accounts

Responsible for QA of initial campaign sell build outs (ensure tracking, budgets, audiences, creatives, and timing are correct)

Oversee client budgets to ensure plans do not exceed Media Authorizations; Responsible for reporting budget plans and commissions to internal finance teams

Qualification

Paid social advertisingAccount managementCross channel planningPerformance media experienceSocial platform knowledgeCreative campaign developmentTeam mentoringCommunication skills

Required

Substantial experience in account management, planning, and/or performance media experience

Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs – in excess of $1mm annually

Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts

Extensive experience writing and presenting relevant information

Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies

Demonstrated ability to grow junior talent and help develop team skills / careers

Knowledge of all social platforms a must. This includes understanding of buying & reporting within platforms at this level for QA and training for teams