23ABC (KERO-TV) · 7 hours ago
Account Executive, KERO
Bakersfield, CA
Full-time
Onsite
Entry, Mid Level
2+ years exp23ABC (KERO-TV) is a local media company focused on helping businesses thrive through innovative advertising solutions. The Account Executive will connect local businesses with their customers through multi-platform advertising campaigns, serving as a trusted advisor and creating customized solutions that deliver results.
Publishing
Responsibilities
Sell advertising solutions to local and regional businesses and advertising agencies
Apply the Scripps Sales Process to analyze customer needs and develop customized advertising solutions that provide returns on investment
Facilitate customers' ability to leverage our full array of digital marketing options
Independently prospect, secure appointments, perform needs analysis, develop solutions, present, and close sales to develop new business
Use ratings data, qualitative information, and market trends to negotiate program ratings and advertising rates
Serve as a trusted advisor with clients, provide best-in-class customer service, grow accounts, and gain referrals
Perform client services, including media avail negotiations, presentation preparation, copywriting, and collection of revenue
Effectively manage your sales funnel using CRM systems, monitoring, and achieving key performance indicators
Contribute to creative campaign development through client communication, storyboard creation, and production assistance
Build and maintain strong client relationships, including entertaining prospective and existing clients
Perform routine administrative functions, including make-good resolution, CRM updates, and communication with sales leadership
Qualification
Required
BS/BA in a related discipline preferred or equivalent years of experience
Driving required. Valid Driver's License, good driving record, and ability to provide proof of insurance with the company-required insurance limits
Highly self-motivated and goal-focused mindset
Creative and innovative thinking abilities
Strong influencing, selling, and upselling skills
Effective teamwork and collaboration skills
Robust analysis and data interpretation abilities
Exceptional verbal and written communication skills
Outstanding presentation abilities in various settings
Strong time management and organizational skills
Proficiency with Microsoft Office (Word, Excel, and PowerPoint)
Working knowledge of Google Office and virtual conferencing platforms
Preferred
Generally, 2+ years of proven sales success is preferred
Experience in strategic account management, broadcast ratings, and digital execution preferred
Benefits
Extensive Scripps Sales Process training
Uncapped sales commission
Monthly allowance for mileage and cell phone
Full medical, dental and vision benefits, as well as certain other health and wellness benefits
Retirement savings plan with company match
Disability accident insurance
Hospital indemnity
Critical illness
Life insurance
AD&D
ID protection
Pet discount program
Employee assistance program
Company
23ABC (KERO-TV)
KERO-TV serves audiences and businesses by distributing information through television, social media and digital media brands.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase