Wounded Warrior Project · 2 months ago
Vice President – Integrated Marketing & Communications – Campaigns
Wounded Warrior Project (WWP) is dedicated to honoring and empowering our nation’s veterans. The Vice President – Integrated Marketing & Communications - Campaigns will drive campaign awareness and engagement by overseeing integrated marketing strategies and leading a high-performing team to amplify the organization's mission and brand presence.
AssociationCommunitiesHealth CareMedical
Responsibilities
Develop and execute integrated marketing and communications campaigns aligned with the organizational mission
Unify siloed functions (campaign management, content, media production, social, analytics) into a seamless operation
Partner with executive leadership to shape brand narrative and positioning
Build and manage the annual departmental budget
Lead end-to-end campaign strategy, development, and implementation across channels
Direct paid media strategy and GIK placements to maximize reach and efficiency
Establish content partnerships that extend brand reach and credibility
Oversee media production across video, audio, photography, and emerging formats
Drive content strategy that tells compelling stories across all channels
Manage production timelines, vendor relationships, and quality standards
Direct integrated social media strategy for paid and organic channels
Build audience engagement through authentic storytelling and strategic distribution
Optimize performance through continuous testing and improvement
Establish research and audience insights capabilities to inform strategy
Implement analytics frameworks and dashboard tools for actionable intelligence
Report on campaign performance, brand health, and ROI to executive leadership
Build, mentor, and retain a high-performing team
Foster collaboration, innovation, and professional growth
Attend and actively participate in required training and/or meetings, including but not limited to New Teammate Orientation, WWP Cares, ASIST Suicide Prevention training, Leadership training, culture/team based training, or departmental huddles
Other related duties as assigned
Qualification
Required
Proven track record of developing and executing integrated campaigns with measurable results
Demonstrated success in leading cross-functional teams within complex or matrixed organizations
Strategic thinker with strong discipline in execution and the ability to translate vision into action
Ability to thrive in a fast-paced, dynamic environment and adapt to evolving business needs
Experience managing large-scale, omnichannel campaigns across paid, earned, and owned media
Deep understanding of digital marketing, social media strategy, content partnerships, and multimedia production
Familiarity with current marketing technologies, trends, and best practices
Proficiency in audience research, data analytics, and dashboard tools (e.g., Google Analytics, Tableau) to drive insights and optimize performance
Strong financial management skills, including experience with budgets, vendor contracts, and ROI optimization
Excellent communication and interpersonal skills, with the ability to influence stakeholders and build strategic partnerships
Passion for mission-driven work and the ability to authentically communicate organizational stories to diverse audiences
Unequivocal commitment to the highest standards of personal and business ethics and conduct
Mission-driven, guided by core values, and a pleasure to work with
Ten years of progressively responsible marketing and communications experience
Five years of senior leadership experience
Bachelor's degree in marketing, communications, public relations, or related field
Valid state-issued driver's license
Preferred
Master's degree
Benefits
A flexible hybrid work schedule (three days in the office, two days’ work from home)
Full medical, dental, and vision coverage for both teammates AND family members
Competitive pay and performance incentives
A fun, mission-focused, and collaborative team environment
Company
Wounded Warrior Project
Wounded Warrior Project is a military and veterans charity service organization empowering injured veterans and their families.
Funding
Current Stage
Late StageTotal Funding
$15MKey Investors
Lilly EndowmentFace the Fight
2025-12-10Grant· $15M
2024-09-18Grant
Leadership Team
Walter E. Piatt
Chief Executive Officer
Recent News
2026-01-11
2025-12-04
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