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Unleashed Brands · 6 hours ago

Salesforce Marketing Cloud Technical Lead

Bedford, TX

Full-time

Onsite

Senior Level

Unleashed Brands is a company focused on curating and growing innovative brands that help kids learn and play. They are seeking a Salesforce Marketing Cloud Technical Lead to assist their digital marketing team with technical solutions, manage data cleanliness, and troubleshoot integrations between their website and Salesforce Marketing Cloud. This role will involve leading projects, collaborating with various teams, and enhancing the marketing communication efforts.

B2BChild CareE-LearningEducationFitness

Responsibilities

Ability to effectively manage schedules and projects, and meet deadlines for time-sensitive work

Strong communication and collaboration skills, across departments, teams, and business units

Advanced technical knowledge of the Salesforce Marketing Cloud platform, including:

Synchronized Data Extensions

Journey Builder

Mobile Connect

Einstein

Content Builder

Reporting features

Automation Studio

Marketing Cloud Connect

Distributed Marketing

Advanced knowledge of HTML / CSS and ability to assist with creation and troubleshooting of email templates and Cloud Pages

Thorough knowledge of Marketing Cloud best practices

Basic knowledge of Salesforce core functionality, reporting, and how connectors between SFDC and SFMC function

Advanced knowledge of and ability to create SQL queries as they relate to list management, audience segmentation, and data extension creation

Advanced knowledge of SFMC Data Designer attribute setup and implementation

Understanding of list hygiene best practices and ability to effectively manage subscriber preferences, opt-outs, and contact allotments

Ability to clearly communicate technical information to non-technical teammates in a clear and understandable manner; ability to train teammates on best practice solutions and new technology implementations

Manage and implement audience segmentation strategies, end-to-end email development, and execution of campaigns

Drive continuous improvement through testing and iterating quickly across email metrics including deliverability, open, click-to-open, conversion, and opt-out rates

Ensure compliance with internal guidelines and best practices, including CAN-SPAM and CASL

Monitor and report on ongoing email performance, deliverability, and overall sender reputation to be sure that emails are getting to the Inbox

Provide analytical insight into email metrics and share recommendations for performance enhancement

Serve as primary system administrator for the Salesforce Marketing Cloud platform with 170+ users, including user account maintenance, onboard new business units, and other routine tasks

Assist in the training of new users, provide ongoing user support, and grow the Marketing Cloud skill set across the organization

Build and manage customer journeys using Journey Builder and Automation Studio with static or dynamic content with actionable trigger points to drive engagement and conversion

Manage data feeds from Salesforce Sales Cloud and other integrations

Work independently with members of the user community to define and document development requirements

Qualification

Salesforce Marketing CloudSQL queriesHTML / CSSAPI integrationsMarketing Cloud best practicesJourney BuilderAutomation StudioJavaScriptAMPScriptCommunication skillsCollaboration skills

Required

Ability to effectively manage schedules and projects, and meet deadlines for time-sensitive work

Strong communication and collaboration skills, across departments, teams, and business units

Advanced technical knowledge of the Salesforce Marketing Cloud platform, including: Synchronized Data Extensions, Journey Builder, Mobile Connect, Einstein, Content Builder, Reporting features, Automation Studio, Marketing Cloud Connect, Distributed Marketing