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Levin & Nalbandyan, LLP | LA Trial Lawyers · 3 months ago

Growth Marketing Manager – Digital & Brand Strategy

Los Angeles, CA

Full-time

Hybrid

Senior Level

5+ years exp

Levin & Nalbandyan, LLP is a prominent Los Angeles law firm that prides itself on delivering exceptional legal services. They are seeking a creative and results-driven Growth Marketing Manager to lead their marketing strategy across digital, traditional, and community channels, directly impacting firm growth and community presence.

Law Practice

Responsibilities

Manage and mentor the Social Media Manager, ensuring consistent posting, newsletter campaigns, and podcast production

Provide direction, resources, and accountability to balance workloads and execute campaigns effectively

Oversee vendor relationships (designers, ad agencies, videographers, PR firms) to supplement internal capacity

Set and drive aggressive growth goals for followers, reach, and engagement across Instagram, TikTok, LinkedIn, YouTube, Facebook, and X

Oversee content calendars, design and produce posts, reels, and videos with staff and vendors

Track engagement, conversions, and ROI

Oversee podcast production: scheduling, recording, editing, publishing

Coordinate client testimonial videos, attorney spotlights, and settlement story productions

Develop content for press releases, op-eds, and media placements

Expand email marketing: newsletters, drip campaigns, and lead nurture sequences

Segment campaigns for clients, referral partners, and prospects

Analyze and optimize open rates, CTRs, and conversions

Lead blog and content strategy for firm websites to boost SEO, authority, and client education

Regularly publish attorney articles, settlement highlights, and resource guides

Keep practice area pages and landing pages fresh, conversion-focused, and compliant

Create and scale print campaigns (mailers, newsletters, branded materials)

Establish a systematic newsletter program, ensuring regular, polished, and engaging content goes out to clients, leads, and referral partners

Coordinate and execute community and client events, including firm-hosted gatherings and sponsorships

Manage local sponsorships and partnerships to build firm visibility

Build structured programs for attorney-to-attorney referrals, including communications, recognition, and updates

Launch a B2C referral outreach program: Engage physicians, chiropractors, physical therapists, union reps, and local businesses. Develop outreach campaigns, educational materials, and relationship-building events. Create consistent follow-up systems to maintain referral partner engagement

Implement a testimonial/video strategy for client stories and attorney branding

Manage review generation (Google, Yelp, Avvo) and reputation monitoring

Oversee public relations and secure opportunities for media coverage

Track ROI across digital campaigns, referrals, and events

Provide monthly reports to leadership with actionable recommendations

Manage marketing budgets, allocating spend for maximum impact

Track competing firms’ ads, content, community efforts, and PR strategies

Provide quarterly reports with insights and recommended adjustments

Identify emerging platforms or opportunities to gain competitive advantage

Support attorneys with personal brand building (LinkedIn presence, bylined articles, speaking opportunities)

Develop internal newsletters and updates to unify firm culture and highlight marketing wins

Coordinate professional photos, bios, and profiles for consistent presentation

Manage external vendors: ad agencies, videographers, designers, PR consultants

Negotiate contracts, oversee deliverables, and maintain quality control

Track ROI across all channels (digital ads, events, referrals, print)

Provide monthly reports to leadership with insights and growth recommendations

Manage the firm’s marketing budget effectively

Qualification

Social media growthContent marketingSEOEmail marketingVendor managementAdobe/Canva proficiencyTeam leadershipEvent coordinationCreative skillsOrganizational skillsResults-oriented