Crestline Hotels & Resorts · 2 months ago
Vice President of Sales & Marketing
Fairfax, VA
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expCrestline Hotels & Resorts is a respected leader in hospitality management with a dynamic portfolio of hotels and resorts. They are seeking a Sales & Marketing Leader to guide the company's growth, drive sales initiatives, and oversee regional sales teams across their portfolio.
HospitalityHotel
Responsibilities
Participate as a key member of the executive team to ensure business success
Develop and maintain the overall hotel sales plans for the company and ensure that RevPAR share continues to grow companywide
Provide regular updates to the CEO and the rest of the executive team as appropriate
Develop and implement regional and national sales-generating strategic initiatives
Build and grow the sales team through training, team member development, and accountability
Provide visible leadership and communications to the sales organization and to all hotels in the portfolio
Drive results through the hotel sales teams by ensuring sales goals, targets, and forecasts are met
Set appropriate metrics for sales management, and use sales force automation tools to measure the sales team on metrics relevant to outcomes effectively
Establish compensation, training, and sales incentive programs
Oversee the annual business planning for each hotel, as well as all group and negotiated sales segment portions of the hotel budgets in the portfolio of managed properties
Ensure all marketing communications are coordinated, meet brand standards, and are an effective expenditure of resources for the properties in the portfolio. Review and maintain high standards in advertising and collateral for both the company and the hotels
Provide input and support for the Company’s leadership in new development proformas and hotel management presentations. Assist with the research and analysis of market demand for potential acquisitions. Assist in determining market positioning, franchise affiliation, and sales strategies for new projects
Collaborate with hotel owners to develop strategies, policies, and objectives to achieve results in each hotel
Build and maintain relationships with brand leadership to ensure Crestline can maximize brand value in each hotel (where applicable)
Adhere to, and ensure all staff adhere to, corporate policies and standards
Make recommendations on any improvements in business operations
Qualification
Required
Bachelor's Degree in Sales, Marketing, Business, or related field (four-year college or university) required; or work equivalent experience
2-3 years in a senior management sales & marketing leadership role within the hospitality field, and a minimum of 3-5 years of experience in a multi-unit regional or national level position
Strong full-service and lifestyle sales & marketing experience is required
Ability to plan and manage at both the strategic and operational levels
Business-unit level sales or operations experience with responsibility for budget creation and achievement
Outstanding leadership skills and excellent interpersonal skills with executive-level customers and partners
Company
Crestline Hotels & Resorts
Crestline Hotels & Resorts is a hospitality management company.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
James Carroll
President & CEO
Mónica Bernstein
Executive Vice President & General Counsel
Recent News
Hotel Management Network
2026-01-22
2026-01-20
Company data provided by crunchbase