LDX Digital · 2 months ago
Lead Creative Strategist- Google & YouTube
Atlanta, GA
Full-time
Hybrid
Senior Level
$60K/yr - $100K/yr
5+ years expLDX Digital is a cutting-edge digital marketing agency specializing in performance-driven advertising. They are seeking a Lead Creative Strategist who can turn insights into impactful advertising strategies across Google platforms, including YouTube, while leading a team of creatives to ensure high-quality output and performance marketing outcomes.
Marketing & Advertising
No H1B
Responsibilities
Competitive & Landscape Analysis
Creative Performance Analysis
Strategic Creative Direction
Writing & Developing Creative Briefs
Team Leadership & Quality Control
Performance & Iterations
Creative Project Management
Market Research & Trend Analysis
Proactively monitor digital platforms such as YouTube, Instagram, and TikTok to identify emerging creative trends and behavioral shifts
Leverage tools like Google Trends, Think with Google, and YouTube Analytics to forecast content opportunities
Translate cultural and platform-specific trends into creative strategies that spark audience engagement and brand affinity
Conduct in-depth analysis of competitor campaigns using tools such as Ads Transparency Center, foreplay, motion, Meta Ads Manager and third-party benchmarks
Partner with Product and Growth teams to align messaging and creative execution with market gaps and opportunities
Analyze live ad campaigns to determine creative effectiveness, identifying what drives performance across demographics and platforms
Use proprietary and third-party software (e.g., Ads Data Hub, GA4, Looker Studio) to dissect engagement metrics and recommend creative pivots
Champion a test-and-learn culture by hypothesizing, testing, and iterating on creative approaches based on performance data
Develop and oversee creative strategies that drive measurable performance across funnels, paid social, and brand campaigns
Translate audience data, market trends, and product insights into high-performing ad concepts, scripts, and visuals
Author clear, data-informed creative briefs that align with business goals, campaign objectives, and audience insights
Briefs will include strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrails
Collaborate with internal designers, copywriters and videographers to bring ideas to life, ensuring alignment with our campaign KPIs
Manage, mentor, and inspire designers, editors, and copywriters, maintaining creative consistency and excellence across all output
Review creative assets with a critical eye; give direct, actionable feedback that elevates the work and aligns it with business goals
Collaborate with the Head of Funnels to identify winning angles, hooks, and content types
Analyze creative performance metrics and continuously optimize messaging, visuals, and formats to maximize results
Oversee multiple concurrent creative projects, from ideation through execution and performance review
Collaborate cross-functionally with marketing, product, brand, and legal teams to ensure timely and accurate delivery
Utilize tools such as Clickup, Sheets, and Google Workspace to manage workflows, timelines, and communication
Qualification
Required
5+ years in a creative strategy, performance creative, or advertising leadership role
Demonstrated success producing high-performing creative for paid media funnels
Experience optimising campaigns for Google & YouTube
Strong leadership and team management experience — able to push for excellence while maintaining momentum
Deep understanding of direct-response principles, storytelling, and human psychology
Exceptional communication skills and the confidence to challenge ideas or direction when needed
Comfortable operating in a fast-paced, results-driven environment
US-based — candidates must be legally authorized to work in the United States and available between 7:00 AM - 3:00 PM EST
Benefits
Fully Remote Work: Enjoy the flexibility to work from anywhere
Impactful Voice: Be a key player in shaping media strategies and driving client success
Growth Opportunities: Advance your career quickly in a dynamic and fast-paced environment
Continuous Learning: Access to the latest courses, certifications, and learning opportunities. We support your professional growth
Competitive Compensation: Earn competitive pay with performance-based bonuses
Vibrant Culture: Join a team of ambitious professionals in a supportive, collaborative environment
Client Impact: Work with high-profile clients, delivering significant business impact through innovative media strategies
Company
LDX Digital
We help innovative brands build compounding growth through intelligent data driven advertising. Here at LDX Digital we have one mission.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase