MNY Ventures · 2 months ago
Director of TikTok Shop - High Growth DTC Brand
United States
Full-time
Remote
Director/ExecutiveMNY Ventures is a holding company that builds and scales category-leading consumer brands in health, beauty, and skincare. The Director of TikTok Shop will be responsible for driving revenue, managing creators and agencies, and building effective systems for growth in the TikTok Shop ecosystem.
Retail
Responsibilities
Recruit, manage, and build relationships with top creators, agencies, TSPs, and TAPs
Oversee all live operations, expanding both in-house and through partner agencies
Manage internal editors, copywriters, creative strategists, and media buyers
Own the P&L for TikTok Shop with GMV growth as the primary KPI
Drive launches of new products and ensure campaigns hit performance goals
Increase creator pipeline and sample flow to maximize content output
Manage projects across managers, creator groups, agencies, and virtual assistants
Run CRO & price tests, listing optimizations, giveaways, subscription strategies, and other growth initiatives to increase LTV
Build and maintain strong relationships with TikTok Shop reps to secure discounts, incentives, and platform advantages
Push innovation in content, growth tactics, and systems for scaling campaigns
Qualification
Required
Experience managing TikTok Shop brands at $500K/month+ revenue (either in house or at an agency)
Background in 7–9 figure e-commerce businesses in supplements/health, beauty or skincare
High attention to detail and high personal standards
Strong project management skills with the ability to manage multiple teams and agencies
Hands-on operator who can get into the weeds of scripting, editing, and video management while also driving strategy
Skilled at building one-on-one relationships with creators and partners
Deep understanding of content virality, direct response copywriting, and creator relationships
Proactive, empathetic, and kind leader who drives accountability and high performance
Benefits
Opportunity to lead one of the fastest-scaling TikTok Shop operations in the industry.
Autonomy to build and grow a high-performing team with significant resources.
Direct impact on revenue, innovation, and the long-term trajectory of the brands.
Work alongside an ambitious leadership team committed to building industry leaders.
Company
MNY Ventures
51-200 employeesFunding
Current Stage
Growth StageCompany data provided by crunchbase