EF Educational Tours · 2 days ago
Director of Product Marketing
Boston, MA
Full-time
Hybrid
Director/Executive
$140K/yr - $160K/yr
8+ years expEF Educational Tours is a global organization focused on experiential learning and educational travel. They are seeking a dynamic and strategic Director of Product Marketing to build the product marketing function, develop messaging frameworks, and drive marketing strategies for their international and domestic student travel programs.
Leisure Travel & Tourism
Responsibilities
Build the product marketing function: establish tools, processes, engagement model, and KPIs for product marketing
Craft positioning & messaging: Clearly articulate the value of our collections and tours for all customer groups, with a primary focus on educators
Drive product marketing launch and promotion process: Lead marketing strategy for launches and featured products, collaborating with Product, Sales, and Operations to ensure alignment and readiness
Uncover and apply insights: Conduct and leverage research and analyze data to inform product positioning, messaging, and promotional plans
Enable sales success: Create relevant materials and supporting documents to make it easy for sales teams to guide customers to the right product
Collaborate with teams in and outside of marketing: Work cross-functionally to develop compelling assets and campaigns that bring our tours to life, including merchandizing our products online
Champion the customer: Serve as a voice of the customer, bringing user needs and feedback in cross-functional planning
Measure impact: Monitor and communicate the business impact of product marketing efforts
Qualification
Required
8+ years of marketing experience
3+ years in product marketing and leadership roles
Bachelor's degree in a relevant field (Communications, Marketing, etc.)
Ability to translate market insights into differentiated product positioning
Experience in collaborative environments
Ability to tell compelling stories that resonate internally and externally
Deep understanding of customer, ideally with experience in education, youth travel, edtech, or mission-driven companies
Awareness of emerging trends, technologies, and best practices
Preferred
MBA or advanced degree
Benefits
Commitment to professional growth: robust monthly calendar of trainings and workshops
Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
Exciting business travel opportunities
25% company match on your 401(k) contributions
Market-leading medical, dental and vision coverage, along with options for life and disability insurance, legal and pet insurance
Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
Access to fertility care and family-building support
Wellness benefits including a yearly fitness reimbursement
Frequent social and learning events, including access to our employee-run resource groups
Robust Employee Assistance Program
Tenure-based sabbatical eligibility
EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
Discounts at local venues and businesses
Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week
Company
EF Educational Tours
For over 50 years EF has been working toward one global mission: Opening the World Through Education.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Brooke Mastrototaro
Strategic Partnerships Account Manager, Traveler Support
Heather Keeton
Educational Partnerships Manager
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