E.L.F. BEAUTY · 2 weeks ago
Manager, AI Search & SEO, e.l.f. Beauty
New York, NY
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $110K/yr
4+ years expE.L.F. Beauty is a leading company in clean and cruelty-free beauty products. They are seeking a Manager, AI Search & SEO to enhance brand visibility and innovate AI search strategies, leveraging advanced technologies to drive digital marketing performance across their brands.
BeautyConsumer GoodsCosmeticsE-Commerce
Responsibilities
AI-Driven Search & LLM Optimization
Serve as the resident supporting expert on AI search technologies, staying ahead of emerging capabilities for GEO, AEO, LLMs, and ASO
Research and apply strategies for visibility within AI-powered search experiences (AI Mode, Bing AI, ChatGPT plugins, Perplexity, etc.)
Apply LLM- optimiaztion techniques and monitor how LLMs (ChatGPT, Bing AI, etc.) cite and mention e.l.f., refining approaches accordingly
User Experience & Conversion
Treat SEO/GEO/ASO as an extension of UX, ensuring navigation, linking, and on-site/app search enhance discoverability and conversion
Ensure accessibility and UX standards across all digital properties
Measurement & Reporting
Track rankings, traffic, Core Web Vitals, ASO performance, and AI-driven citations
Report on both traditional SEO metrics and emerging AI search KPIs
Develop executive-level presentations highlighting insights, technical enhancements, and strategic recommendations
Collaboration & Thought Leadership
Partner with digital commerce, analytics, engineering, design, and product teams to integrate SEO/GEO/ASO strategies
Develop and lead training, playbooks, and best practices to educate cross-functional teams in marketing and brand across brands
Stay ahead of GEO, ASO, and AI search trends seizing meaningful opportunities
App Store Optimization (ASO) & App Discovery
Develop and maintain an ASO strategy for the e.l.f. app across app store listings
Drive audience and topic research to inform app content strategies, beyond just keywords
Collaborate with product and content teams to optimize app discoverability within app ecosystems and emerging AI-driven app surfaces
Technical SEO Excellence
Conduct site and app audits to improve crawlability, indexation, and architecture
Optimize Core Web Vitals, mobile-first performance, and page speed
Implement structured data, schema markup, and rich snippets
Diagnose and resolve technical SEO issues ((i.e., redirects, canonicalization, broken links, sitemaps, etc.)
Qualification
Required
4–6 years of experience in SEO, AI-driven search, or digital optimization (agency or in-house)
Expertise in technical SEO, GEO, AEO, and ASO with proven results
Deep understanding of modern web technologies (server-side rendering, SPAs, SSR, etc.) and how AI/search bots crawl
Skilled in tools like Screaming Frog, Search Console, GA4, Looker Studio, SEMRush, SimilarWeb, Conductor, or LLM-supported tools
Experience working cross-functionally in matrix environments where influence and expertise drive results
Strong data-driven mindset with ability to translate insights into business impact and execution
Exceptional communication skills with both technical and non-technical audiences
Familiarity with HTML, JavaScript, CSS, JSON-LD, accessibility standards is a plus
Bachelor's degree in Marketing, Computer Science, Data Science, or related field
Preferred
Advanced degree preferred
Benefits
Competitive pay and benefits
Bonus eligibility (200% of target over the last six fiscal years)
Equity
Flexible time off
Year-round half-day Fridays
A hybrid 3 day in office, 2 day at home work environment
Company
E.L.F. BEAUTY
E.L.F. Beauty is a cosmetics brand that offers professional makeup and beauty products to customers.
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
$729.12M2025-03-03Post Ipo Debt· $500M
2023-06-07Post Ipo Equity· $3.94M
2017-03-29Post Ipo Secondary· $225.18M
Leadership Team
Ekta Chopra
Chief Digital Officer
Recent News
2026-01-11
Yahoo Finance
2026-01-11
2026-01-08
Company data provided by crunchbase