BluZinc · 2 months ago
Director YouTube Video Creative Marketing Strategy
Austin, Texas, United States
Full-time
Onsite
Lead/Staff, Director/Executive
$150K/yr - $190K/yr
5+ years expBluZinc is seeking an exceptional creative and strategic leader to build, grow, and scale their influential entrepreneurial media and education channels. The Director of YouTube Video Creative Marketing Strategy will lead the entire content lifecycle, from concept to production to monetisation, driving a high-impact video strategy that fuels audience growth and revenue.
Management ConsultingRecruiting
No H1B
U.S. Citizen Only
Responsibilities
Define and execute the multi-year YouTube and video growth strategy for the brand
Lead production of long-form and short-form video content: educational, inspirational, and entertaining storytelling that aligns with the company’s tone and mission
Build, lead, and mentor a world-class team of creative, production, and editing professionals
Partner with Growth, Marketing, Product, and Community teams to align video initiatives with the company’s funnel, metrics, and monetisation goals
Use analytics and viewer insights to optimise watch time, engagement, retention, and conversion
Experiment with innovative formats, interactive content, and live events to expand reach and brand impact
Maintain a high creative standard while ensuring measurable commercial outcomes
Qualification
Required
Degree or MBA
5–10+ years of senior creative or video leadership experience within eLearning, online courses, coaching, or digital media companies
Spotlight achievements, such as scaling a YouTube channel from <100K to multi-million subscribers or tripling revenue through content
Producing standout educational or entrepreneurial series that transformed audience engagement and monetisation
Developing and leading a successful team delivering impactful, high-quality video content at scale
Combine creative excellence with analytical insight and commercial understanding
Thrive in a fast-growth, founder-led company with a mission-driven, entrepreneurial culture
Based in Austin, TX or ready to relocate to join a hands-on, in-person creative environment
Benefits
Bonus
Benefits
Company
BluZinc
BluZinc is a digital transformation consultancy focus on talent acquisition, search & selection services for senior & specialist employees.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase