Director, Demand Generation jobs in United States
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AssetWatch® · 1 month ago

Director, Demand Generation

positionUnited States
timeFull-time
remoteRemote
seniorityDirector/Executive
date8+ years exp

AssetWatch is a company focused on enhancing manufacturing uptime through innovative condition monitoring solutions. They are seeking a Director of Demand Generation to develop and implement pipeline-driving strategies across digital marketing channels and account-based marketing, while leading a team of marketers to achieve company growth goals.

Big DataIndustrial AutomationInternet of ThingsMachine LearningPredictive Analytics
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Culture & Values

Responsibilities

Own the planning and execution of full-funnel demand generation programs with a strong emphasis on digital and direct mail ABM strategies, as well as paid digital (LinkedIn, Google Ads, programmatic, content syndication, etc.)
Build targeted ABM plays in partnership with sales, leveraging firmographic, intent, and engagement data
Develop retargeting strategies for event-sourced accounts, ensuring seamless handoffs between event marketing and ABM programs
Lead multi-channel paid campaigns (search, social, display, content syndication) with a test-and-learn mindset to maximize ROI
Partner with Marketing Ops to ensure clean data, accurate attribution, and reporting on pipeline impact
Oversee campaign content strategy in collaboration with product marketing, ensuring messaging resonates with both plant-level and corporate buyers
Manage and mentor the demand team, ensuring alignment to company growth goals
Partner with Product Marketing to align campaigns to launches, key messages, and competitive positioning
Collaborate with Creative to develop engaging, brand-consistent ads, landing pages, and nurture assets
Work closely with Sales leadership to align on pipeline targets, ABM account selection, and engagement strategies

Qualification

B2B SaaS demand generationPaid digital media strategyABM strategiesFunnel metricsPipeline reportingTeam managementCoachingIndustrial/manufacturing experienceCross-functional collaborationMentorship

Required

8+ years of experience in B2B SaaS demand generation with proven success driving pipeline. Must have meaningful experience in land and expand strategies
Strong expertise in paid digital media strategy (LinkedIn, Google Ads, programmatic, retargeting)
Hands-on experience crafting and executing ABM strategies, leveraging data to drive real-time decision making for focus
Deep understanding of funnel metrics, attribution, and pipeline reporting
Experience managing and scaling teams; strong coaching and mentorship skills
Exceptional cross-functional collaboration skills—able to influence sales, product, and creative stakeholders

Preferred

Experience in an industrial/manufacturing space preferred, but not required

Benefits

Competitive compensation package including stock options
Flexible work schedule
Comprehensive benefits including retirement plan match
Opportunity to make a real impact every day
Work with a dynamic and growing team
Unlimited PTO

Company

AssetWatch®

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Predictive Maintenance Simplified.
dateFounded in 2014
location
Westerville, Ohio, USA
people-size51-200 employees
web-link
https://www.assetwatch.com/

Funding

Current Stage
Growth Stage
Total Funding
$166.14M
Key Investors
Viking Global InvestorsWellington ManagementG2 Venture Partners
2025-04-30Series C· $75M
2024-02-21Series B· $38M
2022-06-27Series A· $9M

Leadership Team

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Will Zell
Co-Founder & Executive Chairman
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Recent News

EIN Presswire
AssetWatch Ranks No. 526 on the Inc. 5000 List of America’s Fastest-Growing Private Companies
2025-08-13
CRN
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2025-07-04
Crunchbase News
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2025-05-02
Company data provided by crunchbase