Powerback · 2 months ago
Recruitment Marketing Digital Strategist
Kennett Square, Pennsylvania
Full-time
Onsite
Mid Level
$50K/yr - $60K/yr
3+ years expPowerback is a leader in physical, occupational, speech, and respiratory therapies, dedicated to improving lives. The Recruitment Marketing Digital Strategist will develop and execute digital marketing strategies to attract top talent, collaborating with the talent acquisition team to enhance employer branding and optimize the recruitment process.
Health CareTherapeuticsWellness
Responsibilities
Collaborates with the content team to develop engaging and relevant content that attracts and retains candidates
Creates and manages a content calendar aligned with recruitment goals and seasonal hiring needs
Produces multimedia content (videos, infographics, blog posts, etc.) that highlights the company’s culture, values, and job opportunities
Manages and grows the company’s social media and job board presence on platforms like LinkedIn, Facebook, Instagram, Glassdoor and Indeed
Engages with potential candidates through social media channels and builds relationships with online communities
Monitors social media trends and leverages them to enhance recruitment efforts
Optimizes the company’s career site and job postings for search engines to increase visibility and organic traffic
Manages pay-per-click (PPC) campaigns on platforms like Google Ads and social media to attract qualified candidates
Tracks and reports on SEO and SEM performance, making adjustments as needed to improve results
Uses analytics tools to track and analyze the performance of recruitment marketing campaigns
Provides regular reports to stakeholders, highlighting key insights and recommendations for improvement
Utilizes data-driven insights to refine strategies and enhance the candidate experience
Works with the Talent Acquisition and marketing teams to strengthen and promote the company’s employer brand
Creates and shares employee testimonials, success stories, and other content that showcases the company’s culture and work environment
Ensures the company’s employer brand is effectively communicated across all digital platforms
Qualification
Required
Bachelor's degree in Marketing, Communications or a related field
3-5 years of experience in digital marketing, recruitment marketing, or employer branding
Benefits
We offer Medical, Dental, and Vision plans to Full-Time team members.
We offer Dental and Vision to Part-Time team members.
We offer generous paid time off to Full-Time and Part-Time team members.
Our Powerback Clinical Mentorship Program kicks off on day one, helping you learn from the best in the field.
Keep growing with free CEUs through Medbridge.
We support Visa or Green Card sponsorships, plus our Journey Travel Program lets you work across the U.S. with the security of a full-time role.
Enjoy exclusive discounts on Wireless/TV, Home/Auto/Renters and Pet Insurance, Childcare, Eldercare, and more.
Earn rewards through our PowerZone Employee Recognition Program, and expand your expertise with our Clinicians in Action professional development program.
Company
Powerback
Powerback provides rehabilitation, respiratory, and wellness services to patients.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Carl Shrom
Chief Executive Officer
Recent News
Company data provided by crunchbase