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Legrand AV · 14 hours ago

Associate Product Marketing Manager

Minnetonka, MN

Full-time

Onsite

Entry Level

$60K/yr - $70K/yr

2+ years exp

Legrand AV is a company focused on brand identity and marketing strategies, seeking an Associate Product Marketing Manager to collaborate on various marketing activities. The role involves analyzing market opportunities, developing marketing plans, and enabling sales teams through effective communication and content creation.

Consumer ElectronicsElectronics

Responsibilities

Analyze Market Opportunities: Help assess market opportunities and contribute to building the business case for new product development

Identify Trends & Derive Insights: Monitor industry trends, extract key insights, and provide actionable recommendations to guide product and marketing strategies

Develop Value Propositions & Positioning: Help in creating compelling product value propositions, positioning statements, and narratives that resonate with target markets and buyer personas

Create Marketing Plans: Work with Marketing partner to develop comprehensive marketing plans for supported products

Develop External Content & Tools: Collaborate with marketing communications to produce external-facing content, including thought leadership pieces, webinars, sales presentations, videos, collateral, case studies, white papers, and ROI models across all funnel stages, partnering with top creative teams

Manage Product Web Content: Oversee product-related web content, providing insights and feedback to improve digital tools and user experience

Support Events Strategy: Support the Events team to develop and execute product strategy at trade shows, ensuring alignment with broader marketing goals

Monitor Competitor Trends: Track competitor activities and market trends, developing messaging strategies to differentiate Legrand | AV brands from key competitors

Collaborate Across Teams: Work with cross-functional marketing, product, and digital experience teams to drive business and product marketing strategies, ensuring consistency and accuracy across all channels and mediums. Measure performance against objectives and report results

Help develop Sales Tools & Content: Help create clear, compelling internal content and sales tools, such as sales training materials, competitive positioning documents, FAQs, and cheat sheets, to support sales teams throughout the entire sales cycle

Collaborate with Sales Teams: Partner with the brand sales organization to inspire, motivate, and guide them in securing flagship brands, while generating impactful customer success stories

Develop Training Materials: Assist in the creation of training materials for distribution and sales teams, focusing on core product strengths and the unique benefits that differentiate our products for end users

Manage Product Lifecycle Communications: Oversee communications related to the product lifecycle, including updates on pricing changes and product obsolescence

Qualification

Analytical skillsMarketing tools knowledgeProject managementStorytelling skillsCommunication skillsCollaboration skillsListening skillsProfessionalismSales enablementValue proposition developmentAttention to detailCross-functional teamwork

Required

Analytical skills to review large volumes of data to extract key insights into market trends and opportunities

Aptitude to interact with customers and sales team to gather Voice of Customer (VOC) on projects

Understanding of marketing tools and methodologies

Strong storytelling skills with ability to understand, digest, and articulate complex concepts for mass consumption via engaging content

Strong communication, collaboration, and consensus-building skills – ability to work with cross-functional teams

Project management – Must be comfortable handling multiple projects and initiatives simultaneously and have the ability to prioritize workload and meet deadlines

Excellent verbal, written & presentation communication skills

Strong listening skills with the ability to translate concepts into deliverables

Attention to detail

Must possess high degree of professionalism and ability to handle confidential information

Bachelor's degree in marketing, engineering or related technical degree with a minimum of two (2) years of experience in product marketing, product management; or combination of relevant education and experience